Martech

MARCH 20, 2025

From AI-powered workflow enhancements to more flexible forecasting tools, these updates will give you greater efficiency, better data visibility and more control over your CRM. HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization.

CRM 105

CRM User-Generated Management Communications 105

Martech

JANUARY 13, 2022

That includes: Multi-attribute lead scoring across sales and marketing touches. Real-time data capture and bi-directional data integration sync with CRM. Marketers can prioritize the best leads with quality and urgency ratings. Tasks can also be managed from within CRM systems. Support for two-way synchronization.

Marketing Automation Platform 128

Marketing Automation Platform CRM Direct Mail Price 128

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

They also need to be great collaborators and have a solid understanding of the principles and strategies of data-driven marketing and modern demand generation, plus hands-on experience with a marketing automation or email marketing platform. Experience managing campaign execution across multiple channels.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Lusha

NOVEMBER 18, 2024

Here are some essential technologies that power RevOps: Customer Relationship Management (CRM) Systems : A CRM system like Salesforce or HubSpot centralizes customer data. It tracks interactions, manages leads, and helps with sales activities. It’s the foundation for many RevOps processes.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Acquisition 40

Hubspot Marketing

JANUARY 23, 2023

Where Will Marketing Leaders Cut Costs In A Recession? If a recession occurs, 1 in 4 marketing leaders expect to see budget cuts in their paid social media content, followed by organic social content, print ads, email marketing, and video content. What Skills Should Marketers Focus on for Career Growth?

Marketers 107

Marketers Marketing Promotion Management 107

Litmus

DECEMBER 18, 2023

Why is executive ‘buy-in’ important for email marketing? You need (and want) leaders to be on board with your email marketing investment. You need executive buy-in for your email marketing to pay for raises for your team, buy new tools, continue investing in strategies, or add new team members.

Email Marketing 117

Email Marketing Transform Health Marketers 117

Hootsuite

AUGUST 6, 2021

If you want to level up the role social plays within your organization, you should also consider raising compensation for senior social marketers to match the pay for other lead marketing roles. It looks like using proactive social listening to find themes and ideas for your marketing campaigns. Request a Demo.

Management 141

Management Marketers Marketing Key Performance Indicator 141