The Step-by-Step Guide to Sales-Marketing Alignment for B2B
Marketing Insider Group
AUGUST 18, 2020
Your communication tools, CRM and VPs of Sales and Marketing will serve as your command center. While the goal-setting process is being reviewed, it’s also the best time to revisit your choice of CRM. However demand generation is not part of marketing or sales. Demand generation is the glue that binds marketing and sales.
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