Marketing Insider Group

SEPTEMBER 14, 2023

It all comes down to the art of brand storytelling and activating your employees to deliver effective thought leadership. Use key performance indicators (KPIs) to track the results of your content and make sure it’s serving the broader goals of your growth strategy over time. Are you proud of that or uncomfortable?

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketers 133

Pam Didner

MARCH 17, 2021

For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content. I recommend my clients create one slide to summarize some of the key initiatives they want internal stakeholders or senior management to know about.

Content Marketing 97

Content Marketing Marketing Strategy Whitepaper Marketers 97

Litmus

SEPTEMBER 25, 2024

By integrating insights from your CRM data , product feeds, and past interactions, you can craft content that aligns with each subscriber’s unique needs and lifecycle stage. Use thought leadership content and personalized emails to engage and offer insights tailored to customer needs.

Management 82

Management Marketers Marketing CRM 82

Marketing Insider Group

NOVEMBER 7, 2022

I spoke to all my colleagues, I dove into our CRM, I poured over our reports. Whether you call the KPIs (Key Performance Indicators) or OKRs (Objectives and Key Results), simply metrics or reports, you can define which data points will show whether you are successful at building reach, engagement, conversion, and retention.

Content Marketing 74

Content Marketing Marketers Marketing Key Performance Indicator 74

Lusha

JULY 17, 2024

Enhanced Brand Reputation and Thought Leadership ABM isn’t just about short-term gains; it’s a long-term play that elevates your brand’s reputation and establishes you as a thought leader in your industry. Shared Metrics: Define key performance indicators (KPIs) that both teams agree on.

Direct Mail 52

Direct Mail CRM Marketing Automation Platform Key Performance Indicator 52

Lusha

JULY 21, 2024

Public Relations (PR): Secure media coverage and thought leadership opportunities to increase brand visibility and establish credibility. Step 5: Key Metrics to Track (KPIs) Think of key performance indicators (KPIs) as the vital signs of your funnel. But your work continues.

CRM 52

CRM Customer Acquisition User-Generated Customer Journey 52

Hubspot Marketing

SEPTEMBER 17, 2018

Choose several key performance indicators that correspond with your video goals — or hop down to the chapter in this guide on measuring and analyzing video. Then, channel those insights directly into your marketing automation software or CRM. Do you need a designer to create lower third graphics ?

Video Marketing 145

Video Marketing Marketers Marketing Transform 145

Marketing Insider Group

JULY 1, 2020

It also provides your company with a platform to activate employees , to publish thought leadership , and to tell more human brand stories that also attract better talent and keeps your employees motivated. Thought leadership. Then look to brand awareness and thought leadership. More leads. A growth plateau?

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketers 145