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The Role of Reporting & Analytics in Modern CRM Systems

Marketing Insider Group

Customer relationship management (CRM) systems are everywhere, as the industry could be worth about $55 billion by the end of 2024. Most modern CRM systems have reporting and analytics features that help businesses extract meaningful insights from their data. What is CRM Reporting? What is CRM Analytics?

CRM 113
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Why marketing should own sales enablement technologies

Martech

Marketers might view sales enablement technologies as hyper-personalized, one-to-one email marketing tools, where many of the same principles of a marketing automation platform apply. Should this tool connect to your CRM? Should you use personalization in the selling journey?

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What Is Revenue Operations (RevOps)?

Lusha

Here are some essential technologies that power RevOps: Customer Relationship Management (CRM) Systems : A CRM system like Salesforce or HubSpot centralizes customer data. This enriched data can be invaluable for personalizing your outreach and improving your overall sales effectiveness.

CRM 40
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North Star goals for category leaders: First-party customer view

Martech

After all, you have a CRM in place and obtained permissions and opt-ins for your email marketing. The industry is changing I’ll discuss government regulation next, but the marketing technology industry itself is making big changes — in some cases amounting to self-regulation. Why is first-party data so important?

Customer 117
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Marketing Technology Migration – The Ultimate Guide

Use Insider

While many businesses continue to rely on these legacy systems due to concerns about cost, time, and risks such as data loss or downtime, sticking with outdated technology can seriously impact your marketing team’s performance. CRM: The CRM project owner will handle customer data migration. Here’s how: 1.

CRM 52