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Customer Loyalty: why your company needs a loyalty program and 5 brands to inspire

Rock Content

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What are the benefits of having loyal customers?

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What Is B2B Marketing?

Marketing Insider Group

Whitepapers, Ebooks & Infographics. Consider offering whitepapers, Ebooks and infographics in downloadable forms to demonstrate value and engage your audience. Clearly, sharing personalized messages consistently is likely to deliver a positive experience and increase customer loyalty.

B2C 137
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Growth marketing 2024 playbook: Focus on customer lifetime value

Search Engine Land

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Revenue: Build a customer loyalty program Question: How can I increase customer lifetime value?

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Crafting an Effective Go-to-Market Strategy for Sustainable Growth

Rock Content

As for customer value, a well-developed GTM plan builds trust with customers, boosting brand image and customer loyalty. Strategize various ways to tap into your already existing customer base. The most common metrics to track include: Customer acquisition costs. Customer lifetime value.

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Beyond discounts: 5 acquisition strategies to protect retail profit margins

Use Insider

The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.

Retail 52
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How Inbound Marketing Contributes To Business Growth

OnPassive Marketing

Inbound marketing is a process of attracting, engaging, and converting leads and customers through digital channels by providing valuable content. For example, if you publish a piece of content every month about how to make money online, create a free eBook or free email course that these people can only download.

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WhatsApp for business: 5 ways brands can leverage the world’s most popular messaging app

Use Insider

We’ll explore five key use cases covering: Building loyalty and trust Increasing customer acquisition Improving product discovery Encouraging repeat purchases Reducing cart abandonment ​Want more? Check out our Rethinking WhatsApp ebook for an additional seven use cases to help make your WhatsApp marketing strategy a success.