Hubspot Marketing

NOVEMBER 14, 2024

Those companies did below the line (BTL) marketing right. Email marketing, direct mail, events — below the line marketing includes these and similar targeted tactics to convince and convert buyers. When I build BTL marketing plans, I find it helps to adopt journalism’s Five Ws (Plus H) : Who?

Direct Mail 122

Direct Mail Marketing Marketers Email Marketing 122

Adobe Experience Cloud Blog

AUGUST 17, 2012

The key is to work together with both your customers and other members of your organization to craft a holistic view of what tactics and channels you should be leveraging. Initiate conversations directly with customers, coordinate with your internal teams, and test different combinations of content and channels to determine what works best.

Direct Mail 108

Direct Mail Customer Acquisition Marketing Marketers 108

Duct Tape Marketing

JANUARY 8, 2015

Outbound marketing, also referred to as interruption marketing, involves getting your marketing message to the largest number of people possible through advertising, cold calling, direct mail and other aggressive techniques that interrupt people in their daily lives. Outbound marketing is a very expensive endeavor.

Outbound Marketing 72

Outbound Marketing Inbound Marketing Direct Mail Whitepaper 72

Adobe Experience Cloud Blog

MARCH 1, 2016

Author: Liz (Courter) Oseguera Engagement marketing is becoming an increasingly complex, yet critical task for modern businesses and organizations. Every form of marketing today—from mobile to direct mail—requires an in-depth understanding of your audience if you want to engage with them and stand out.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Register today to save your seat! 📆 February 21st, 2024 at 9:30am PST, 12:30pm EST, 5:30pm GMT

Direct Mail

Martech

MARCH 10, 2022

Developing an ABM strategy that focuses on targeting top potential customers and uses both marketing and sales initiatives to capture the prospect’s interest and nurture them through the buying journey is now a foundational part of any go-to-market plan. Account-based marketing: A snapshot. What it is.

Inbound Marketing 110

Inbound Marketing Marketing Marketers Direct Mail 110

Use Insider

DECEMBER 16, 2023

By targeting customers based on individual behaviors and characteristics, you can personalize your marketing campaigns, connect with your customer base with greater precision, and maximize your marketing efforts. Customer targeting started back in the direct mail era of marketing and advertising.

Customer 103

Customer eCommerce Customer Journey Food 103