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10 Content Marketing Benchmarks to Guide You in 2024

Marketing Insider Group

Use clear calls-to-action (CTAs), optimize landing pages, and offer incentives like eBooks or free trials to encourage visitors to share their information. 4) SEO Performance Over 50% of online shoppers use Google to discover new products or brands. Regularly analyze these metrics to refine your strategy and improve results.

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Implementing AI in Your Marketing Tech Stack — Expert Tips and Tricks You Need to Know

Hubspot Marketing

For example, RedBalloon, Australias top online experience retailer, used Albert AI to optimize its ads and tackle rising customer acquisition costs, which peaked at $50. An impressive 3434% ROAS on new shopper campaigns. Consider advanced inputs like new customer acquisition goals and profit data to refine your strategy.

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Beyond discounts: 5 acquisition strategies to protect retail profit margins

Use Insider

Additional data and insights on your customers’ activities, especially when you combine discounts with gamification and ask people to enter their data to claim a discount as a prize. Download our ebook: The ultimate digital growth guide for retail and ecommerce marketers for more insights.

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The beginner’s guide to Marketing Automation

Rock Content

In this way, you can customize the consumer experience, which is a critical factor in conducting a long and profitable relationship. Customer Acquisition Cost reduction. Another financial element of your company that benefits from automation is the CAC — Customer Acquisition Cost. Provide after-sales.

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WhatsApp for business: 5 ways brands can leverage the world’s most popular messaging app

Use Insider

We’ll explore five key use cases covering: Building loyalty and trust Increasing customer acquisition Improving product discovery Encouraging repeat purchases Reducing cart abandonment ​Want more? Check out our Rethinking WhatsApp ebook for an additional seven use cases to help make your WhatsApp marketing strategy a success.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them.

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10 A/B testing examples and case studies to inspire your next test

Unbounce

The success of this A/B test provided Going with valuable insights, driving them to further optimize their marketing strategies and use Unbounce’s capabilities to continually refine and improve their customer acquisition efforts. Read the full Going case study here. Campaign Monitor: How dynamic text enhancement led to a 31.4%

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