Customer Acquisition Education Traditional Marketing 
Neil Patel
JUNE 25, 2025
Tired of customers buying once and moving on, forcing you to rely on costly customer acquisition campaigns? Here’s what’s happening: you’re treating customers like one-time transactions rather than valuable relationships. Relationship marketing. Which can attract both new customers and loyal fans.
Hubspot Marketing
JUNE 18, 2025
This midstream adjustment improved referral signups by 45% and kicked off a cycle of sustained growth while lowering customer acquisition costs. Content-Led Acquisition As a writer, I’m always partial to content-led initiatives. Pillar pages, landing pages , lead magnets like ebooks — I love educational content.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Marketing Insider Group
MAY 24, 2012
Sometimes this means education or even entertaining. It builds stronger brands up and down the marketing funnel and well beyond the sale. Ultimately this is about lower cost of customer acquisition. Content marketing starts with owned media delivering great content and then moves into earning customer attention.
Businesses Grow
JANUARY 9, 2023
If you’ve followed me for a while, you know I have a good track record of thinking through how trends come together and then pointing the way to our marketing future. Mark Schaefer is the executive director of Schaefer Marketing Solutions. The Marketing Companion podcast is among the top business podcasts in the world.
Marketing Insider Group
FEBRUARY 13, 2023
Image Source: Investopedia As with all types of marketing , B2B marketing is performed to attract quality leads and convert them into loyal customers. Great marketing is key to grabbing and keeping the attention of potential customers, and ultimately turning them into conversions. It needs a bit of a re-definition.
Rock Content
MAY 13, 2020
Know what each one represents: profile : it’s the main lead’s characteristics, such as annual billing, employee quantity, actuation market and other information that impacts their fit to your product; maturity : it’s how much educated the leads are about their problems and if they understand how your product will help them.
Neil Patel
MARCH 8, 2023
In the most basic terms, customer lifetime value measures how much a customer will spend over their entire “lifetime” with your company. Customer lifetime value goes beyond traditional marketing practices by providing insight into a customer’s long-term value to your business.
Expert insights. Personalized for you.
Let's personalize your content