Remove Customer Acquisition Remove Management Remove Pharmaceutical Remove Place
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The B2B case for retention marketing: 7 key tactics

Martech

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management.

Gen Z 120
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6 winning strategies to shorten your B2B sales cycle

Martech

As each day passes, customer acquisition costs rise while the likelihood of winning the deal diminishes. But after 15 years in relationship-based sales and management, I can tell there’s a solution to close deals 25% to 30% faster. They offer a CRM solution to healthcare institutions and pharmaceutical companies.

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Google Performance Max: Everything you need to know

Search Engine Land

Even the most traditional PPC manager can’t deny it anymore: Performance Max can do amazing things. Rather than placing ads in specific inventory types – like search results or product listings – Performance Max allows advertisers to upload all types of assets and access all of Google’s ad placements from one campaign.

eCommerce 138
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12 Niche Marketplaces to List Your B2B Services

Neil Patel

In addition, e-commerce capabilities open up new ways of collecting, managing, and utilizing data. In a B2B marketplace, you can easily see stock movements, cash flow, customer engagement, and even spending patterns. All this data can be used to better inform your marketing efforts and improve your customer acquisition process.