Martech

MARCH 1, 2024

Millennials and Gen Z are rapidly entering the B2B buying group. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. Top-shelf customer service The same logic applies to problem resolution. A need to avoid price wars. This last one is a biggie.

Gen Z 113

Gen Z Pharmaceutical Customer Acquisition Marketing 113

Neil Patel

SEPTEMBER 8, 2021

Speak to More Customers. It can be easy for many to think of Millennials as “kids,” but the youngest were born in the mid-90’s—meaning 100 percent of Millennials are adults. Thankfully, B2B legacy brands can easily reach the Millennial market without completely revamping their sales strategies.

Real Estate 136

Real Estate Manufacturing Millennials Shipping 136

Econsultancy

DECEMBER 13, 2021

Travel, hospitality, manufacturing and tech product companies, it has been revealed, experienced the largest budget cuts of all, while consumer products and goods came out the strongest, posting an average 8.3% Of course, as spend accelerates this will have an impact on competition between brands, as well as ad pricing.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

APRIL 15, 2022

In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale. The metaverse’s virtual reality capabilities also allow B2B marketers to give customers a 360-degree view of their product. Leveraging AI in marketing.

B2C 115

B2C Marketing Automation Platform Gen Z Whitepaper 115

Sprout Social

APRIL 6, 2023

Chatbots for marketing can maximize efficiency in your customer care strategy by increasing engagement and reducing friction in the customer journey, from customer acquisition to retention. This will help you prioritize chatbots to use and what messaging service you should opt for.

User-Generated 79

User-Generated Marketing Marketers Gen Z 79