Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. A key part of conducting B2B market research for your company includes creating buyer personas. It also includes engagement on the page or post. Create buyer personas.

SEO 144

SEO B2C PR Whitepaper 144

Lusha

DECEMBER 9, 2024

The more you understand your ideal customers, the better you can tailor your content and messaging to resonate with them. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. CAC is the cost of reeling in a new customer.

CRM 52

CRM Whitepaper eBook User-Generated 52

Rock Content

AUGUST 25, 2023

Define Your Target Audience As with all good marketing plans, you must define your target audience. Then, perform B2B market research to figure out their: Key stakeholders Pain points Current solutions Business goals Use the data to build a buyer persona for each type of business you’ll serve.

Whitepaper 52

Whitepaper Marketing Strategy Content Marketing B2C 52

Rock Content

AUGUST 6, 2023

Examples of lead magnets include whitepapers, e-books, checklists, free trials, webinars, or discount codes. Market reach essentially refers to the volume of potential customers who actually see and experience your marketing efforts. How to achieve this goal To expand your reach, start with market research.

Key Performance Indicator 94

Key Performance Indicator Marketers Marketing Whitepaper 94

Hubspot Marketing

SEPTEMBER 9, 2024

Use Cheap Video Ads to Find What Works Background 39% of marketers report that video brings them the highest ROI, according to HubSpot’s State of Marketing research. This tactic also works with templates, calculators, whitepapers, or original survey data. And it doesn’t have to be a buyer’s guide.

Direct Mail 98

Direct Mail Non-Profit Marketers Marketing 98

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Lusha

NOVEMBER 11, 2024

.” Studying Your Market and Competition To create a successful revenue strategy, you need to understand your market and competitors. Market research helps you spot trends, customer needs, and areas for growth. This helps you make your offerings unique and stand out in the market.

Price 52

Price Key Performance Indicator Customer Acquisition Inbound Marketing 52