Rock Content

AUGUST 25, 2023

Define Your Target Audience As with all good marketing plans, you must define your target audience. Then, perform B2B market research to figure out their: Key stakeholders Pain points Current solutions Business goals Use the data to build a buyer persona for each type of business you’ll serve.

Marketing Strategy 52

Marketing Strategy Whitepaper Content Marketing B2C 52

Use Insider

FEBRUARY 9, 2024

Data-driven decision making Enterprise-scale companies have access to vast amounts of data from various sources like customer interactions, target market research, sales transactions, and social media analytics. This is much more extensive than the data typically available to small-business marketing efforts.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Rock Content

SEPTEMBER 20, 2023

Go-to-Market Strategy Essentials As we said before, a GTM strategy serves as a roadmap to align various aspects of the business toward common goals. The core elements of a GTM strategy include market research, product positioning, and customer engagement. Customer lifetime value. Conversion rates.

Marketing Strategy 72

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 72

Use Insider

DECEMBER 16, 2023

With over 2,500 restaurants on its app, the team had to surface the most relevant options for customers to optimize the customer experience and drive conversions. Specifically, PizzaPortal’s team wanted to: Target users who were predicted to be male on days when there’s an important football match with burger and pizza restaurants.

Customer 103

Customer eCommerce Customer Journey User-Generated 103

Businesses Grow

MAY 11, 2023

In my career, I have served as marketing advisor and consultant to a wide variety of industries … automotive, pharmaceutical, hospitality, sports, and consumer products to name a few. I find that in general the foundations of marketing research and insight a scalable across almost any challenge I’ve faced.

Pharmaceutical 84

Pharmaceutical Branding Transform Finance 84

Neil Patel

MAY 28, 2021

According to the State of Online Reviews by Podium Market Research, 93 percent of consumers said online reviews could influence their buying decision. Since many people conduct local searches, you can even improve your customer acquisition results. Showcase Reviews.

SEO 145

SEO Shipping Food Retail 145

Rock Content

FEBRUARY 4, 2021

Email marketing automation. Marketing research (including A/B testing ); Optimization of search queries on the site. This eliminates the need for waiting, and provides high-quality service that meets customer expectations. Plus, the programs reduce the cost of customer acquisition. Cost reduction.

User-Generated 59

User-Generated Customer Acquisition Communications Customer loyalty 59

Neil Patel

APRIL 30, 2021

After you’ve figured out your MOQ formula, do your market research. When done right, it can also increase customer loyalty and customer acquisition, which will boost your profits in the long run. Move Old Stock With Flash Sales. Have a Good Inventory Management System in Place.

Shipping 133

Shipping Manufacturing Price Customer Acquisition 133

Martech

MARCH 10, 2022

Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data. Account-based marketing: A snapshot. Account-based marketing, or ABM, is a B2B marketing strategy that aligns sales and marketing efforts to focus on high-value accounts. Why use them?

Inbound Marketing 109

Inbound Marketing Marketing Marketers Direct Mail 109

Rock Content

AUGUST 6, 2023

Market reach essentially refers to the volume of potential customers who actually see and experience your marketing efforts. How to achieve this goal To expand your reach, start with market research. KPIs to help you achieve this include: Market share New customer acquisition rate Sales growth in new markets 7.

Key Performance Indicator 68

Key Performance Indicator Marketing Marketers Whitepaper 68

Adobe Experience Cloud Blog

MARCH 1, 2016

Here’s everything you need to know to get started on integrating community forums into your engagement marketing strategy: where to turn, what to look for, and how to use your new insights: 1. There are three kinds of forums, and all are extremely valuable for market research: major forums, niche, and company forums.

Thought Leadership 94

Thought Leadership Customer Acquisition Real Estate Transform 94

Sprout Social

JULY 1, 2021

In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is. A key part of conducting B2B market research for your company includes creating buyer personas. It also includes engagement on the page or post. Create buyer personas.

SEO 121

SEO B2C PR Whitepaper 121

Hubspot Marketing

JUNE 2, 2020

More specifically, having a deep understanding of your buyer persona(s) is critical to driving content creation, product development, sales follow up, and really anything that relates to customer acquisition and retention. Okay, so personas are really important to my business. how do I actually make one?". the million-dollar question.

User-Generated 145

User-Generated Customer Acquisition Finance Education 145

Hubspot Marketing

AUGUST 21, 2023

Market Opportunity Business Plan Example This example uses critical data to underline the size of the potential market and what part of that market this service hopes to capture. Image Source Tips for Writing Your Market Opportunity Section Focus on demand and potential for growth. Refer to reliable sources.

Price 98

Price Finance Marketing Strategy Product 98

Econsultancy

JANUARY 7, 2022

According to a 2021 report from Verified Market Research , the global autonomous delivery market is fairly modest, at $24m in 2019, but is growing and predicted to reach $237m by 2027. And although tech companies such as Ocado Solutions have been pioneers of automation, last-mile delivery is still one area yet to be disrupted.

eCommerce 52

eCommerce Logistics Retail Transform 52

DIY Marketers

JANUARY 5, 2023

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. Marketing metrics are your own personal data that are part of your market research.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Content Marketing Institute

NOVEMBER 3, 2017

Our content marketing research this year illustrates that one of the key differentiators of those who are succeeding with content as a strategic function of their marketing is the focus on building audiences. The second key is that you associate the value of cost savings with the acquisition of the group in the previous step.

Transform 92

Transform Customer Acquisition Advertising Advertisers 92

Businesses Grow

AUGUST 14, 2023

Beyond the Basics: 20 Non-Obvious Uses of ChatGPT for Marketing Includes: Summarize survey data Fast market analysis Summarize complex podcast show notes ChatGPT for marketing strategy Improve headlines/ad copy Keyword research Create a mindmap for a product introduction Create instant social media posts Plan an event Find target customers Outline (..)

Manufacturing 98

Manufacturing Automobile User-Generated Fashion 98

Marketing Insider Group

NOVEMBER 18, 2020

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Spend 10% of Revenue on Marketing.

Marketing Strategy 141

Marketing Strategy Finance Marketing Marketers 141

Unbounce

MARCH 8, 2024

CRO also helps to target more of your ideal customers , while lowering your customer acquisition cost (CAC). Because if you’re spending too much on finding the wrong types of customers, you’re wasting valuable resources: time and money. Can different teams use it for their own purposes?

Transform 52

Transform Analytics Copywriting Marketing 52

Hubspot Marketing

JANUARY 7, 2024

Growth Marketing Growth marketing (or hacking) is a relatively new term and refers to marketing that targets the entire funnel — not just the top few tiers. Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition.

Copywriting 104

Copywriting CMO PR Social Media Marketing 104

Exposure Ninja

OCTOBER 16, 2023

Buyer Persona A buyer persona is a document that describes your ideal customer based on your target audience, market research and existing customers. Many marketers get creative here too, and give their buyer persona a name and add a stock photo to represent their ideal customer.

PR 52

PR Marketing Marketers User-Generated 52

Martech

MARCH 15, 2022

For example, when my agency helped the Shark Tank company, Plated, scale to $100M in revenue in just 18 months, and then exit, you have to understand they had a team of 15 marketers who were struggling with customer acquisition(!), Target market research.

Branding 145

Branding Transform Customer Acquisition Customer 145

Neil Patel

OCTOBER 21, 2020

cost per lead, cost per action, customer acquisition costs). Your marketing automation consultant should monitor your returns and expenses, ensuring that both are moving in the right direction. Data sharing between marketing channels: Your marketing automation stack should provide your team with the right data analysis tools.

Customer Acquisition 124

Customer Acquisition Marketing Marketers Retail 124

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Spend 10% of Revenue on Marketing.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Hubspot Marketing

APRIL 15, 2020

Your customers are consuming messages in more ways than ever before -- online, in publications, on TV, the radio, and on their phones.to Fun Fact: Nielsen is considered to be the first company to offer market research and is responsible for the term "market share.". name a few. HubSpot Social Media Software.

Customer Acquisition 126

Customer Acquisition User-Generated CRM Promotion 126

Neil Patel

DECEMBER 13, 2021

If you’re in the B2B space, there’s a good chance that your potential customers will be found on the online advertising portal of LinkedIn, and, with a little bit of digging and a lot of target market research – you can reach out to them directly with hopes of generating a lead. Let’s begin.

Advertising 126

Advertising Advertisers Price User-Generated 126

Hootsuite

SEPTEMBER 21, 2021

To find out what the benchmark NPS score is for your industry and location, that kind of data is available for purchase from a third-party market research firm. You can explore whether it’s worth replicating that process. Best of all, it’s totally free. Easily manage all your social media profiles using Hootsuite.

Promotion 107

Promotion Customer loyalty Gen Z Customer Journey 107

Marketing Insider Group

AUGUST 30, 2019

Once again, there are differences between a strategic marketing plan and a tactical marketing plan. A strategic marketing plan, which we’re talking about here, combines market research with a situation analysis of your brand. Spend 10% of Revenue on Marketing.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8

Buffer Marketing

MAY 7, 2024

Whether you set limits on customer type or not, it’s important to break out new versus existing customers when you look at your performance metrics. When this happens, I reduce the existing customer percentage and refocus on getting new people in the door. 

User-Generated 66

User-Generated Advertising Advertisers Customer Acquisition 66

Backlinko

MAY 14, 2024

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Including their needs, challenges, preferences, and behaviors.

PR 104

PR Customer loyalty User-Generated Marketing 104