Martech

AUGUST 27, 2024

Google today introduced four updates to help retailers ahead of the holiday shopping season. Two new generative AI features in Merchant Center Next provide quick summaries of product performance and custom reports based on specific data queries. This should make it easier for customers to find products nearby.

Customer Acquisition 131

Customer Acquisition Retail Shoppers Advertising 131

Sprout Social

SEPTEMBER 24, 2024

That’s where this flexible seven-week influencer marketing plan comes in. While we’ve structured this influencer marketing plan template into weeks, the actual timing may vary depending on factors like influencer availability and contract negotiations.

Influencer Marketing 97

Influencer Marketing Marketing Strategy Marketing Marketers 97

Martech

DECEMBER 21, 2022

Customer acquisition is by far the top goal for media investments in the coming year (61%). These goals all explain why the three things marketers plan to focus most on in 2023 are: Cross-platform measurement — 55%. First party data acquisition/partnerships — 52%. Good news for retail media networks.

Customer Acquisition 98

Customer Acquisition Retail Marketing Marketers 98

Hubspot Marketing

DECEMBER 14, 2016

When it comes to messaging, this campaign hit on all the points mentioned above: The customer journey and the story you want to tell: The messaging focused on new customer acquisition, and pushed the universal importance of hearth health. Check out these content marketing planning templates to get started.

PR 145

PR Customer Journey Customer Acquisition Marketing 145

Marketing Insider Group

NOVEMBER 3, 2020

Ahrefs shows that it values its existing customers by helping them to get as much out of their product as they possibly can – it’s not just a case of getting the sale and then leaving them to their own devices. There’s no point in dumping resources and budget into creating content for your existing customers if they never see it.

Non-Profit 145

Non-Profit Marketing Marketers CRM 145

CXL

OCTOBER 4, 2022

From here, attach valid marketing metrics to each goal. Common examples include: Average order value; Sales conversion rate; Cart abandonment rate; Customer acquisition cost; Customer lifetime value; Bounce rate; Click-through rates; Pop-up engagement rates; ROI (return on investment; Average inventory sold per day.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Rock Content

SEPTEMBER 20, 2023

In summary, your GTM strategy should encompass: Target audience profiles A comprehensive marketing plan A well-crafted distribution and sales strategy. This approach can save you time and money, build more trust, boost customer loyalty, and improve customer relationships and retention. Customer lifetime value.

Marketing Strategy 95

Marketing Strategy Customer loyalty Marketing Marketers 95