Customer Acquisition Place Search Marketers User-Generated 
Search Engine Land
MAY 15, 2023
After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. Does it serve the user intent?
Search Engine Land
AUGUST 24, 2023
It used to be a “nice-to-have,” particularly in Google Ads for ecommerce advertisers with limited value in using interest audiences or audiences generated from these lists. Turn on conversion-based customer lists in Google Ads Technically, this counts as integrating first-party into Google. Beware of the bespoke platform!)
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Digital Marketer
DECEMBER 21, 2023
Today, over 80% of digital marketers make use of AI in some way or the other. Whether it is using ChatGPT for generating ideas or Jasper for your captions, AI is here to stay. Well, sophisticated AI algorithms can help businesses fine-tune their interactions with users. Want to get certified in Content Marketing?
Search Engine Land
SEPTEMBER 12, 2023
Performance Max in Google Ads is the culmination of everything that makes the world’s largest search engine special. Years of collecting data on people’s browsing and purchasing behavior has allowed Google to create a campaign that’s tailored to individual searches. Get the daily newsletter search marketers rely on.
Search Engine Land
OCTOBER 12, 2022
As Google’s deprecation of Universal Analytics (UA) nears, it’s crucial to understand attribution in Google Analytics 4 (GA4) – including what is new, what is missing, and what the differences mean for search marketers. (If If you are new to attribution, read the Google Analytics help article on attribution first.).
Orbit Media Studios
MARCH 8, 2022
. “Google’s consistent evolution of the SERPs isn’t designed to help you as a content creator, but to keep users on Google’s search. In B2B, the answers to users’ search terms are more complex, requiring longer and more in-depth answers. Videos have appeared in search results, as rich snippets, since 2012.
Search Engine Land
MARCH 1, 2023
Bing Entity Search API is now available 2018: The API let you pull Bing Knowledge Graph information about people, places, things, and local businesses directly into sites and apps. Yelp offers new ad customization to advertisers 2018: Advertisers could pick an image and favorite review or let an algorithm do it for them.
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