Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Start with one upcoming, high-priority campaign.

Thought Leadership 93

Thought Leadership CRM Key Performance Indicator Marketing Automation Platform 93

OnPassive Marketing

AUGUST 25, 2022

Product marketing management is a broad term that many companies are still grappling with. In the E-commerce industry, it can be tough to know what your customer experience should be or how you should react to their feedback. Why Is Product Marketing Management Important In E-Commerce?

Product Marketing 90

Product Marketing Management Product Customer Acquisition 90

Adobe Experience Cloud Blog

MAY 7, 2021

We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. This technology is the starting point but it is what you do with it that will help your teams manage these difficult times and ensure they work effectively despite being apart.

Management 169

Management Thought Leadership Customer Acquisition Communications 169

CXL

JULY 21, 2022

They even employ a dedicated “System Implementation Manager” whose sole responsibility is to drive adoption and get 70% of customers using the product daily. The north star metric defines success for the whole company and aligns teams on a growth trajectory. North star metrics must reflect customer value.

Customer Acquisition 100

Customer Acquisition Price User-Generated Promotion 100

Hubspot Marketing

NOVEMBER 30, 2020

"I helped boost customer retention by X percentage.". With the strategy I developed my team was able to lower customer acquisition costs by X percentage.". Your final product should be a written statement that boasts your most notable skills and achievements. What was your first impression of me? Ready to start writing?

Thought Leadership 145

Thought Leadership Customer Acquisition Succession Management Management 145

Martech

FEBRUARY 22, 2022

This includes listening to customer feedback and implementing changes. Some other examples of positive customer experience include: Intuitive website design. Realistic expectations about products or services. Always-available live customer support with a short waiting time. Sales being transparent about pricing.

Customer 143

Customer Customer Journey Customer Acquisition CRM 143

Lusha

NOVEMBER 18, 2024

Sales Engagement Platforms : Outreach and SalesLoft help sales teams automate and personalize outreach, track engagement, and improve sales productivity. A study by Boston Consulting Group found that companies with strong RevOps: Increased sales productivity by 10-20% Reduced go-to-market expenses by 30% These aren’t small improvements.

CRM 40

CRM Marketing Automation Platform Key Performance Indicator Customer Journey 40