Remove Customer Acquisition Remove Video Marketing Remove Whitepaper
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How to Ace Customer Acquisition with Content Marketing

Marketing Insider Group

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions.

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8 Amazing Demand Generation Strategies to Boost Your Market Share

Sprout Social

Customer acquisition is an incredibly tough goal and competition continues to grow as startups and businesses around the world increase in numbers. If you’re going to drive the customers and interest you need to survive you need to start generating demand for your product or service. Leverage Video Marketing.

Insiders

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Diving Deep Into Marketing in Construction (My Takeaways)

Hubspot Marketing

Our yearly business recap shows the construction industry saw decreases in customer acquisition metrics. Despite these challenges, now is the best time to double down on your construction company's marketing efforts. Create and promote more video content. Video marketing has become increasingly popular in recent years.

Marketing 125
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How to Build a B2B Marketing Funnel: Steps & Tips for 2024 (Stages, Strategies, Tactics, Content Ideas, Tools, Metrics, and Optimization Tips)

Lusha

Typical actions: Reading blog posts, watching videos, attending webinars, or downloading whitepapers. Here’s a breakdown of content types that work well for each stage: Awareness: Blog posts, social media posts, infographics, videos, podcasts, ebooks, and whitepapers.

CRM 52
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Gyubee also uses video marketing to showcase menu items. Helping to engage its target market. And attract new and existing customers. Differentiators give customers a clear reason to choose your small business over the competition. Like white papers and case studies. And provide the best ROI.

PR 113