Remove Customer Journey Remove Entertainment Remove Video Marketing
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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Know the most critical component of video marketing. Too many marketers drive up costs and diminish video’s overall value by falling into the trap of creating multiple one-off videos. Other marketers mistakenly believe if they put big dollars into a video project, it will be a big success.

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Where Should I Post My Video Content Marketing?

Marketing Insider Group

It’s an opportunity to highlight the features of a product, to explain how something works in a quick, visual, easily-digestible chunk of marketing gold. Critically, video content marketing blurs the line between entertainment and outright advertising. In short, video is convenient, video is valuable, and video is fun.

Insiders

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Evolution of the Search Landscape and Future Search Trends

Neil Patel

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Your customers are only a search query away, thanks to search engines like Google. Once customer meets brand, it’s like connecting with an old friend on Facebook.

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10 Actionable Tips for Small Business Marketing in 2024

Sachs Marketing Group

Once identified, create a consistent posting schedule with content that resonates with your audience – be it educational, entertaining, or inspirational. It’s important to have a content calendar and a clear strategy that aligns with your business goals and customer journey.

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Top of Funnel Marketing: How Can Marketers Build Successful TOFU Strategies

Customers.ai

Top of funnel marketing often refers to the strategies, channels, and campaigns that target prospects who have just started their customer journey. When you market to the top of the funnel, your objective is awareness. Why is top of funnel marketing important? How does top of funnel marketing work?

Marketing 102
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Authenticity vs AI: How to Stand Out from the Noise!

Digital Marketer

In this article, you’ll learn how to create a 90-day content campaign that will deliver lasting value to your business, move prospects through the customer journey more efficiently and effectively, and drive sales! In 1966 Breakthrough Advertising , marketer and author Eugene Schwartz identified five stages of customer awareness.

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Tim Parkin: Spotlight on the expert

Martech

Drawing on this experience, he has coached marketing executives at global organizations and contributed a wide range of pieces for MarTech touching on video, in-game advertising, customer journeys, attribution and many other topics. We spoke to him about his journey. Q: How did you get into marketing?