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6 Holiday Campaigns That Drive the Customer Journey

Adobe Experience Cloud Blog

Marketers across all industries such as consumer technology, higher education, and financial services can benefit from strategic holiday marketing throughout the year. Let’s take a look at six holiday campaigns that drive the customer journey and what you can learn from them: 1. to nudge them closer to conversion.

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3 ways MOps can bridge the gap in marketing analytics

Martech

Success metrics have evolved beyond impressions, opens, and click rates, with privacy changes like Apple iOS 15’s open-blocking feature pushing marketers to rethink impact measurement. New martech tools focus on measuring marketing impact, tracking customer journeys and analyzing sales funnels.

Analytics 135
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What Is Revenue Operations (RevOps)?

Lusha

Processes: Improving the Customer’s Experience RevOps is about more than just merging departments; it’s about improving the entire customer journey. This involves analyzing and streamlining processes across sales, marketing, and customer success. It’s the foundation for many RevOps processes.

CRM 40
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What is identity resolution and how are platforms adapting to privacy changes?

Martech

Marketers in the highly regulated healthcare market must follow Health Insurance Portability and Accountability Act (HIPAA) and Health Information Technology for Economic and Clinical Health Act (HITECH) regulations. tools and platforms. and ad tech (DSPs, SSPs, ad exchanges, etc.)

Health 120
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How marketing automation empowers your team, and whole org

Sprout Social

Many marketing teams rely on automation strategies to save their employees valuable time, improve workflows and enhance customer experience. Automation also breaks down silos and smooths out collaboration within your team, and beyond. From there, you can decide what content to create for each step of the customer journey.

Marketing 131
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There are 10 types of CDP. Here’s why that matters

Martech

There are, in fact, different types of CDP, and they can be used to implement very different marketing and operational strategies.This review of 10 CDP types will help you fine-tune your CDP strategy and evaluate prospective vendors. Ensure data is accurate, complete and complies with health data regulations like HIPAA.

CRM 70
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What is CRM and how does it support marketing?

Martech

A CRM system can help organizations combat this challenge by speeding up communication, offering insights to help anticipate needs, and orchestrating marketing activities to deliver relevant information to enhance customer journeys. Snapshot: Marketing automation. Types of CRM systems available.

CRM 98