6 steps to AI-driven budgeting and forecasting for digital marketing
Search Engine Land
AUGUST 29, 2024
Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Goals, KPIs, strategies alignment After aligning on goals and KPIs, analyze historical trends to identify channels and strategies that can contribute toward achieving the goals.
Let's personalize your content