Martech

FEBRUARY 7, 2024

Here’s a hypothetical example: The marketing team for an athletic footwear company wants to better target millennials in an upcoming campaign for a new style of running shoes. Part of the marketing strategy is to launch co-branded ads with retailers. They’ve previously targeted Gen X but want to reach a younger audience.

Millennials 110

Millennials Marketing Marketers Marketing Automation Platform 110

Sales Force: CMO

FEBRUARY 26, 2021

I run business growth marketing for our B2B segment, Lyft Business, and needless to say, we’ve had to find new ways to thrive amidst these hard circumstances. Here’s how we did it, and how the right account-based marketing strategy and technology helped us shift gears. Pay attention when the world pivots.

Marketing Strategy 52

Marketing Strategy CRM Marketing Automation Platform Marketing 52

Use Insider

SEPTEMBER 22, 2023

Businesses embracing omnichannel strategies achieve a 9.5% year-over-year increase in annual revenue Clearly, an omnichannel marketing strategy will impact your bottom line. It’s about making complex strategies easier for marketers without compromising on quality data or tools. Why is channel breadth essential?

Management 52

Management Transform Customer Journey eCommerce 52

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 124

B2C Whitepaper CRM Marketing Automation Platform 124

Use Insider

MAY 13, 2024

Workflows for pre- and post-purchase feedback With the cookieless marketing era upon us, teams need to rely much more heavily on zero- and first-party data gathered directly from customers. That’s why it’s crucial to have workflows for collecting that information at different stages of the customer journey.

Price 52

Price eCommerce Marketing Marketers 52

GrowMatik

SEPTEMBER 19, 2021

Then they should implement the strategy using the chosen marketing automation platform. Also, the marketing automation specialist analyzes the data to identify activity patterns and design a lead acquisition mechanism to increase campaign efficiency and lead conversion rates from loyal customers.

Marketing Automation Platform 52

Marketing Automation Platform Customer Journey Marketing Marketers 52

Use Insider

DECEMBER 16, 2023

These CDPs have built-in tools for activating your data across channels, creating consistent customer journeys, and analyzing campaign results. They can specify tailored treatments for individuals within a segment, like personalized messages, outbound marketing campaigns, real-time interactions, or product and content recommendations.

eCommerce 52

eCommerce Customer Journey User-Generated Shoppers 52

Neil Patel

OCTOBER 16, 2020

Maybe you want to combine SMS, email marketing, and Facebook ads in the same customer journey. But true marketing automation software lets you create and optimize customer journeys across marketing platforms for varying complexity campaigns. #1

CRM 145

CRM Marketing Marketers Customer Journey 145

Use Insider

JANUARY 19, 2024

Lifecycle marketing 101: What it is, stages, and benefits Lifecycle marketing is the strategic process of engaging and nurturing customers using a personalized approach during their entire journey with your brand. Retaining customers also helps improve your ROI, as it’s way cheaper and easier than acquiring new ones.

Marketing 52

Marketing Marketers User-Generated Customer Journey 52

Use Insider

NOVEMBER 8, 2023

The challenges preventing brands from implementing personalization at scale Despite the benefits, many marketing teams still struggle to implement personalization successfully. Personalization is possible only when you have reliable data about the entire customer journey. This is often due to three key roadblocks: Data silos.

Personalized Marketing 52

Personalized Marketing Customer Journey User-Generated Marketing 52

Neil Patel

DECEMBER 6, 2020

On the user side, email marketing services help you craft compelling subject lines and content that encourages customers to actually open your message. Email Automation and Customer Journeys. Email marketing strategies must be agile. You are also going to need to know a lot about your audience.

Email Marketing 145

Email Marketing eCommerce Marketing Marketers 145

Adobe Experience Cloud Blog

AUGUST 24, 2016

If you’re not marketing additional products or services to existing customers, you’re missing out on low-hanging fruit. To thrive and succeed in today’s competitive environment, you need to incorporate cross-sell and upsell into your marketing strategy to reap the full benefits of your hard-won customers.

Thought Leadership 91

Thought Leadership Marketing Automation Platform CRM eBook 91

Use Insider

MARCH 4, 2023

Segment Your Audience Based on AI-Powered Predictions , Events, Purchase Behavior, and Much More Having your customer data in one place is great for avoiding data silos and analyzing the customer journey. But in order for this data to benefit your bottom line, you need to use it to create personalized customer experiences (i.e.,

Customer 52

Customer Transform Customer Journey User-Generated 52

Use Insider

MAY 18, 2020

In fact, CDPs were created to address customer demands for a better customer experience through segmentation. Furthermore, to address marketers’ need to launch and optimize omnichannel marketing strategies. What is a Customer Data Platform? (In What is CDP in marketing? In 60 seconds).

Customer 52

Customer CRM Customer Journey Customer Acquisition 52

Use Insider

APRIL 17, 2023

Attribution modeling can help to determine the specific impact of personalization on the customer journey. By tracking the touchpoints and interactions that lead to a conversion, marketers can better understand the role that personalization plays in driving conversions and adjust their marketing strategy in real time.

Customer loyalty 52

Customer loyalty Customer Acquisition Customer Journey Manufacturing 52

Adobe Experience Cloud Blog

JANUARY 27, 2016

This step entails looking across all the attributes of your current and future customers, and finding ways to slice and dice your full prospect universe into easy to describe, easy to target profiles. To be successful, especially with predictive-driven marketing, you need effective techniques to segment and target these groups.

Management 89

Management CRM Thought Leadership Marketing Automation Platform 89

Adobe Experience Cloud Blog

JANUARY 3, 2017

Marketing automation empowers marketers to connect with their potential and existing customers on a 1-to-1 basis—at scale. If that sounds too good to be true, consider that there are entire companies that exist solely to provide the most sophisticated marketing automation platform to support this (shameless plug).

Thought Leadership 106

Thought Leadership Transform Digital Marketing Marketing Automation Platform 106

Martech

FEBRUARY 19, 2024

Customer relationship management (CRM) and marketing automation platforms (MAPs) are two of the foundational elements of modern martech stacks. Marketing automation platforms help operationalize data on prospects and customers. Marketing automation software actually automates workflows.

CRM 95

CRM Customer Journey Key Performance Indicator Marketing Automation Platform 95

Martech

MAY 22, 2024

In the context of martech tools like CRMs, CDPs and marketing automation platforms, data quality means the data in these systems is: Accurate: Information like contact details, purchase history and preferences are correct and up-to-date. When you feed a system bad data, you get a mess on the other end.

Manufacturing 89

Manufacturing CRM Marketing Automation Platform Marketing 89

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Marketing Automation Lets You Grow Bigger Than Ever.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Marketing Insider Group

JUNE 15, 2020

We are starting to see some specialization within the profession – on the first axis, is the role primarily externally facing, i.e. serving prospects, customers, and partners, or is it more internally facing with stakeholders within the organization? They are focused upon the business outcomes and how it impacts the customer journey and CX.

Transform 104

Transform Law Marketing Marketers 104

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Once you get your content marketing strategy going, it’s that positive snowball effect in action.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms.

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117