Customer Journey PR Product Search Marketers 
Search Engine Land
FEBRUARY 6, 2024
To improve search rankings today, you need a comprehensive digital PR strategy that cultivates expertise, targets key touchpoints in the buyer’s journey, creates compelling data stories, and garners influence through reputation and recognition. Integrated SEO and PR. Links and mentions are a part of reputation.
Search Engine Land
JANUARY 10, 2024
Gain insight into potential strategic moves, new products, markets, audiences and pivots. Audience insights: Has anything changed about how customers search or buy your product or service? And how well is this knowledge informing your search strategy? When did you last map the customer journey?
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Search Engine Land
NOVEMBER 22, 2023
Best practices for aligning your efforts with paid search, social, PR and other marketing initiatives leading up to opening day and beyond. Local SEO: Setting the groundwork Marketers should optimize a client’s onsite and off-site presence to reach people in local markets. SUBSCRIBE See terms.
Search Engine Land
JANUARY 22, 2024
Get the daily newsletter search marketers rely on. Customer journey is critical, too For example, let’s say you observe a 5% conversion rate for a 7,000-visitor pool (your average weekly visitor volume). Do they cover at least one (if not two) customer journey stage? Product-market fit isn’t identical.
Search Engine Land
JANUARY 29, 2024
This enables brands to develop a “search everywhere” strategy and grow their share of search. When is a search universe analysis relevant? For brands looking to develop communities of audiences, especially those favoring Gen Z and Millennials, search marketing is already no longer confined to traditional platforms like Google.
Search Engine Land
MARCH 10, 2023
Get the daily newsletter search marketers rely on. Otherwise, you have to invest a lot in outreach and other PR efforts. While I was a big proponent of social media as early as 2007, I eventually realized that it doesn't work by itself without search engines. They still have to search for it. SUBSCRIBE See terms.
Search Engine Land
FEBRUARY 16, 2023
We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. Is there an actual market for it? How do people use your product?
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