Search Engine Land

FEBRUARY 16, 2023

We haven’t yet arrived at a place where SEO clearly informs every part of the business like: PR. But oftentimes, the marketing, tech or PR team (or person) has to implement the SEO advice. The earlier you add SEO considerations to business planning the better: What is your product, and how do you name it? Marketing Sales.

SEO 100

SEO PR Key Performance Indicator Communications 100

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. It also helps stay ahead of competitors and create personalized experiences for customers. Your customer service team is already primed to support.

Customer Journey 116

Customer Journey Analytics PR Communications 116

Search Engine Land

AUGUST 23, 2023

Ensure your Google Business Profile (GBP), PPC campaigns and PR campaigns are enriched and enhanced with the same topics, entities, images and content to bring consistency. When we prioritize Google as a channel, we should also ensure message and image consistency from GBP to paid ads, website, emails, and PR campaigns.

PR 98

PR User-Generated Customer Journey Marketing Plan 98

Exposure Ninja

MAY 26, 2023

. ” They still want to help websites get traffic, but that traffic may be arriving on your site at a different stage in their customer journey. Digital PR Before we get into that, it’s important to note that there are things you can do outside of search to increase awareness of your brand — the main being digital PR.

PR 98

PR User-Generated Marketing Marketers 98

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Anywhere your buyer personas go to read in-depth peer reviews and ratings of your brand, products and services.

Inbound Marketing 126

Inbound Marketing Whitepaper Real Estate Non-Profit 126

Search Engine Land

MAY 30, 2023

SEO, social, content or digital PR teams might say that audiences refer to a segment of users from their site who have generated similar behavioral data, share demographic data, or are important to the brand in other ways. Learn how users are moving through the customer journey unexpectedly. Play at least 50% of a product video.

Digital Marketing 116

Digital Marketing Marketing Strategy Gen Z Food 116

CXL

FEBRUARY 3, 2022

It outlines four major growth strategies: market penetration , market development , product development , and diversification. The goal of market penetration is to leverage new tactics to increase product sales , including existing customers and new customers within existing markets. Customer experience improvements.

Customer Journey 96

Customer Journey User-Generated Marketing Marketers 96

Set Up

APRIL 13, 2022

So technology, automation, and data have to step up and play a bigger role in attacking the customer journey.”. “ “ Using digital tactics fueled by a customer-centric, content-based approach? ” — Michelle Maniscalco | Former PR/Social/Content Leader | Avient Corporation. We plummet. We all win. ”

Manufacturing 52

Manufacturing PR Transform eCommerce 52

Search Engine Land

JANUARY 29, 2024

Due to its virality and content creator coverage on TikTok, the product/service gains exposure and is featured in a national press article the user reads. The user goes to Reddit for in-depth discussions on the product, aiming to enhance their understanding of its viability, shortcomings, and positives as a solution.

Gen Z 122

Gen Z User-Generated SEO Millennials 122

Orbit Media Studios

JANUARY 16, 2024

Labels like Products , Services and Solutions are generic to millions of companies. In the mockup above, the key pages from the “Products” section have been turned into the primary navigation. If the visitor clicked “Products” what are they really looking for? One of the first things they see is the navigation.

PR 127

PR SEO Place Promotion 127

Martech

JULY 20, 2021

My customer journey needed to be orchestrated not just across marketing channels, but across whatever management channel knows which customers have had severe delays or cancelations. And you thought CX was just marketing, sales and customer support? PR) — are all part of CX and need to pull in the same direction.

PR 109

PR Retail Customer Journey New Technology 109

Search Engine Land

DECEMBER 6, 2023

In an era influenced by powerful algorithms, the intersection of SEO and PR is crucial but often overlooked by enterprise leadership. PR may not always acknowledge the intricacies of SEO. While SEO, focused on shaping the customer experience, may overlook the human stories conveyed by PR. Why integrate SEO and PR?

PR 119

PR SEO Transform Customer Journey 119

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 107

Analytics Transform Key Performance Indicator CRM 107

Scoop.it!

FEBRUARY 7, 2023

The customer journey has morphed from the days when consumers would sit back, relax and watch an advertisement. That’s why they’re trying to make the customer journey more interactive for their target audiences. You can also create an influencer strategy that supercharges your social and digital PR marketing.

User-Generated 96

User-Generated Customer Journey Customer Affiliate Marketing 96

Duct Tape Marketing

SEPTEMBER 30, 2022

Karrie is Chief Marketing Officer at Typeform, leading brand strategy, advertising, PR, internal communications, and DEI efforts as well as overseeing the internal creative studio. 2:06] Another aspect in your bio too is the internal creative studio – is that a product or a part of your own marketing? [2:06] Glad to be here, John.

CMO 73

CMO PR Marketing Marketers 73

Use Insider

SEPTEMBER 6, 2023

How to build, automate, and personalize campaigns at scale with Insider’s customer journey builder Chances are, you’ve already worked with some type of customer journey builder—whether it’s a cross-channel journey builder like Insider’s or a simpler one from your email marketing software, for example.

Customer Journey 52

Customer Journey Customer Shoppers Price 52

Marketing Insider Group

AUGUST 18, 2020

What is the exact nature and path of our customers’ journey to purchase? Are customers happy with our product? So you’re clear on your target market, your customer journey, your buyer’s funnel and your martech stack. It is critical to map your content to the customer journey. So does your L2RM.

CRM 112

CRM Inbound Marketing Customer Journey Marketing 112

Hootsuite

MAY 17, 2022

The funnel (or inverted triangle) visualization of the customer journey illustrates how fewer customers make it to each step of the process — for example, more people are aware of your product than will end up buying it. Make people aware of your products. Position your product as a solution with how-to content.

User-Generated 119

User-Generated Social Media Marketing PR Customer loyalty 119

Marketing Insider Group

JUNE 23, 2020

Whereas the previous content iteration emphasized a customer benefit – happiness – the new philosophy and related content would be variations on the product-centric theme. In December 2019 , Simon Gwynn reported in PR Week , the beverage giant retreated to its previous structure, tapping Manolo Arroyo to assume the recreated CMO role.

CMO 127

CMO Marketing Marketers PR 127

CXL

OCTOBER 11, 2022

A good customer retention strategy serves for more than just saving money on marketing. According to Paul Farris’ book Marketing Metrics , a repeat customer has a 60% to 70% chance of converting. They’re also shown to spend more and pay a price premium for products. How to measure customer retention.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Sprout Social

NOVEMBER 15, 2018

It’s become critical for businesses to develop a sophisticated approach for how they find, communicate with and support their customers on social. Gone are the days when brands could broadcast discounts, deals and product information and “go dark” when a customer raised a complaint. Sprout Social Index, 2018 ).

Customer 80

Customer PR Communications Customer Journey 80

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. How do they choose products?

PR 59

PR Thought Leadership SEO Customer Journey 59

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. How do they choose products?

PR 58

PR Thought Leadership SEO Customer Journey 58

Moz

JULY 14, 2020

Shannon McGirk — Great Expectations: The Truth About Digital PR Campaigns. Shannon came to set us straight: we aren’t showing the full picture when it comes to Digital PR, and it’s quite toxic. Shannon explained that we talk about Digital PR campaigns as if the majority of them are “huge wins”. How do they choose products?

PR 58

PR Thought Leadership SEO Customer Journey 58

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Rob Ousbey, VP Product, Moz. Robin Lord, Consultant, Distilled.

Thought Leadership 80

Thought Leadership PR CMO SEO 80

Moz

JUNE 23, 2020

10:20am – Stream 1 – Great Expectations: The Truth About Digital PR Campaigns. Shannon McGuirk, Head of PR & Content, Aira. How can you harness the vast power of Google data to gain special insight into city- and product-level brand awareness? Rob Ousbey, VP Product, Moz. Robin Lord, Consultant, Distilled.

Thought Leadership 74

Thought Leadership PR CMO SEO 74

Hootsuite

OCTOBER 21, 2020

In fact, it’s a damned fine one: More than 80% of organizations say social helps them reach prospective customers more efficiently than other channels. Little wonder nearly every marketing team uses social media and nearly two-thirds of PR and communications teams do — far more than other parts of the organization.

Transform 137

Transform Communications PR Promotion 137

Duct Tape Marketing

APRIL 12, 2018

We look at social media , content, SEO, and PR, and we think that they’re all separate tactics out there doing separate jobs. It really powers every step in the customer journey and is one of the most essential marketing channels out there. That’s a challenge for a lot of people.

PR 73

PR SEO Customer Journey Customer 73

Moz

MAY 17, 2020

Have you tried to convert mentions to links months after a PR campaign ran? They are SEO activities which support a marketing campaign, where the objective is to be present at the most important touch points in Google for particular customer journeys. This is data which would be very hard to get from qualitative interviews.

SEO 73

SEO Customer Journey Non-Profit User-Generated 73

Adobe Experience Cloud Blog

MARCH 16, 2015

It can give you incredible insight into your customers’ likes and dislikes. PR and Comms. Customer Support. Product and R&D. Engage with Your Customers By Knowing Their Journey. You need to understand your customers’ journey—and know that it is not going to be linear. Operations.

Transform 128

Transform Thought Leadership CMO PR 128

Traackr

MAY 28, 2015

As Brian Solis eloquently put it recently , “Customers aren’t following the customer journey you designed because they’re too busy hacking it.”. The journey of a modern customer is anything but predictable or linear; it involves multiple touch points.

Influencer Marketing 68

Influencer Marketing Key Performance Indicator Transform Marketing Mix 68

Customers.ai

DECEMBER 12, 2023

Website / URL * Grade my website Ecommerce Platforms Ecommerce platforms are like the digital heartbeats of online stores, offering everything businesses need to effortlessly showcase and sell their products, ensuring a smooth and enjoyable shopping journey for customers. Get 500 contacts for free !

eCommerce 120

eCommerce PR User-Generated Marketing 120

Set Up

MARCH 29, 2022

Eventually, I joined a PR agency. My favorite pivotal moment was when I began being able to lead and direct my own video productions. How every component from wardrobe and art direction down to the lens on the camera plays an important role in the final product and how it comes to life.

Law 52

Law Thought Leadership Marketing Marketers 52

Exposure Ninja

JUNE 21, 2022

This might sound counter-productive, but hear us out. Take a deep dive into the world of digital PR and learn how other industries have nailed their campaigns. Looking to other industries for inspiration can make your PR campaigns even more effective. Include a benefits bar. Share free content.

Digital Marketing 59

Digital Marketing Marketing Strategy Finance Marketing 59

Customers.ai

DECEMBER 12, 2023

Website / URL * Grade my website Ecommerce Platforms Ecommerce platforms are like the digital heartbeats of online stores, offering everything businesses need to effortlessly showcase and sell their products, ensuring a smooth and enjoyable shopping journey for customers. Get 500 contacts for free !

eCommerce 84

eCommerce PR User-Generated Marketing 84

Moz

NOVEMBER 12, 2019

Understanding the customer’s journey. Marketers spend a lot of time thinking about what we call the “customer journey.” This is just another way of saying we want to understand what happens between us and customers before they know our brand exist, after they discover it, up until they buy, and then beyond.

Marketing Strategy 48

Marketing Strategy Price Marketing Marketers 48

Traackr

MAY 28, 2015

As Brian Solis eloquently put it recently , “Customers aren’t following the customer journey you designed because they’re too busy hacking it.”. The journey of a modern customer is anything but predictable or linear; it involves multiple touch points.

Influencer Marketing 40

Influencer Marketing Key Performance Indicator Transform Marketing Mix 40