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Email automation to the rescue: How to get started

Litmus

More than 40% of companies say that email marketing is under-resourced, yet only 12% plan to add full-time email staff according to our most recent State of Email Report. So if adding extra team members isn’t an option—and even if it is—consider email marketing automation. What causes broken emails?

CRM 88
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Customer Loyalty: why your company needs a loyalty program and 5 brands to inspire

Rock Content

Yes, keeping new clients coming is crucial in any Digital Marketing strategy. But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. What are the benefits of having loyal customers?

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57 common email marketing mistakes to avoid to boost click rate

Unbounce

/ Email marketing 57 common email marketing mistakes to avoid to boost click rate By Paul Park and Abigail Waterer. billion email users (more than half the population of earth!), TABLE OF CONTENTS What is email marketing and why is it important? Updated on April 18, 2024. Simple—just keep reading.

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From pixels to profits: How to sell digital products online

Unbounce

Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap. Contrast this with digital products, which can give customers wisdom, entertainment, and utility without ever weighing down a single shelf.

Product 59
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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandMetric) Image Source: Neal Schaffer Blogging ranks as the third most prevalent content marketing strategy after video and eBooks. HubSpot) 80% of bloggers affirm that blogging contributes to significant marketing success. Orbit Media) 90% of businesses employ content marketing tactics like blogging. billion by 2025.

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32 Ecommerce Growth Hacking Tactics to Try Right Now

Marketing Insider Group

Implementing an effective content marketing strategy enhances brand awareness, educates audiences, builds credibility and increases customer loyalty. Tools like Campaign Monitor make it easy to automate emails by setting up drip campaigns with specific triggers, such as “Send Email 15 Days After Subscription.”

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13 Essential Digital Marketing Metrics & KPIs to Measure Performance

CXL

If marketing analytics show a correlation between form submissions and sales qualified leads (SQLs), visitors and form submissions become KPIs because they give you the full picture of how you’re progressing toward the goal. Marketing channel conversion rate. Do Google Ads convert better than Facebook Ads or email marketing?