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10 Types of Emails in Email Marketing

Sachs Marketing Group

Sending different types of emails is essential from an email marketing perspective as it maintains customer engagement, provides variety, and caters to different stages of the buyer’s journey. Are you experiencing a lack of engagement with your current email marketing strategy?

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Email Marketing Best Practices: How to Send Emails Your Subscribers Will Love

Hubspot Marketing

He is an in-demand marketing speaker and author of the book entitled Go Mobile with Jeanne Hopkins, former VP of marketing at HubSpot. While email marketing may not get the attention some newer marketing channels get, it's still a terrific way for you to generate leads and convert more prospects for your business.

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8 Types of Email Content to Send Your Audience

Campaign Monitor

Engaging your audience with new email marketing strategies can be exciting, but knowing where to start can be daunting. Free shipping promotions can also be effective in motivating recipients to complete a transaction. Instead, ask your customers questions to see what they have to say when they fill out a survey.

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15 Post-Purchase Email Examples to Inspire Your Next Campaign

Hubspot Marketing

You can leverage this valuable window to boost customer loyalty and retention as a brand. To achieve this, you need the post-purchase email. Below this, Man Crates follows a best practice of including the order and customer service contact details. Getting Started Want to inspire that shopping high in customers?

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Crucial Steps to Converting Browsers into Buyers

Digital Marketer

If you’re known for customer service, you might leverage this for an ad tagline: “World-class customer service meets free shipping on every order over $20.” Tying it back to shipping and order support also reinforces your brand as one that cares about the customer.

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Top KPI Marketing Metrics to Track in 2024

Vertical Response

Continuous collaboration between marketing and sales, adapting KPIs to changing market trends, and using a set of diverse tools are key for tracking performance and aligning marketing efforts with company objectives. A high ranking can lead a flotilla of organic traffic to your shores, turning the tides in your favor.

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How to Send Effective Order Confirmation Emails [Examples + Template]

Hubspot Marketing

For instance, take a look at the order confirmation email I received from Massachusetts' Franklin Park Zoo, upon my recent purchase: This email provided me with all the information I needed, but it also made me feel good about my purchase by letting me know that my money was helping support conservation efforts.

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