article thumbnail

Customer Loyalty: why your company needs a loyalty program and 5 brands to inspire

Rock Content

But customer loyalty is the key to reach sustainable growth in any business. Let’s talk about what it is, why to do it, and how to plan a perfect customer loyalty program. We’ll cover the following topics: What is customer loyalty? What are the benefits of having loyal customers?

article thumbnail

Peak season marketing strategies to engage modern audiences

Use Insider

with Insider’s Free Shipping progress bar Philips wanted to boost AOV by implementing a simple, innovative onsite solution. Insider’s growth experts recommended adding a progress bar to the checkout page, which reminded customers how far away they were from free shipping. Case study: How Philips increased AOV by 35.2%

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From pixels to profits: How to sell digital products online

Unbounce

Selling physical products involves a whole host of responsibilities including inventory management, shipping, handling, and the occasional wrestling match with bubble wrap. Contrast this with digital products, which can give customers wisdom, entertainment, and utility without ever weighing down a single shelf.

Product 59
article thumbnail

50 Newsletter Ideas to Engage and Inspire Your Subscribers

Campaign Monitor

Sharing your customer feedback in an email can make someone decide to buy your product then and there. . Information on your customer loyalty program. Many newsletter subscribers sign up for your emails to learn more about perks, incentives, and loyalty programs. Repeat for all your most recurring tickets. .

article thumbnail

57 common email marketing mistakes to avoid to boost click rate

Unbounce

Sending emails is powerful for marketers because it’s a versatile tool that can promote products and services, foster customer loyalty, and drive conversions. Emails are great for engaging customers at every stage of the buyer journey. We sent out emails that took readers to this landing page: 14.

article thumbnail

Email automation to the rescue: How to get started

Litmus

Learn how to send on-brand, error-free emails in our ebook, The Anatomy of a Broken Email. Email testing protects your brand reputation—and your customersloyalty. What causes broken emails? Dig into the most common email mistakes, why they’re damaging, and how you can prevent them in the first place. Prevent email errors ?.

CRM 88
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

CXL

Ensure your ads are engaging for potential customers. For example, if you’re giving away an ebook, don’t say “click here”, say “download your free guide.” These are your Cost of Goods Sold : materials, rent, labor, storage, shipping, etc. Customer Lifetime Value: Learn how to increase retention. Test different CTA copy.