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How to Use Content Marketing for Customer Retention

Marketing Insider Group

Fuel the momentum needed to retain your customers by offering your followers relevant and engaging content at every stage of the buyer’s journey. To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them.

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Why the Future of Marketing Depends on a C-suite Partnership for Long-term Growth

Marketing Insider Group

With 43% of CEOs not understanding marketing’s strategic business goals and 3% of board members having a marketing background, CMOs have the unique challenge of presenting strategies that both educate and demonstrate real results. The first step is education.

CMO 128
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20 B2B Marketing Strategies That Will Deliver Success In 2021

Marketing Insider Group

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2020. Have a Formal Marketing Plan. Partner with a Marketing Agency. Have a Formal Marketing Plan.

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7 High-Performing Ecommerce Marketing Strategies for 2022

CXL

Your customer research then informs how you’ll go about achieving those goals. Engage in effective customer research. Your ecommerce marketing plan will only be effective if you understand key customer traits. This makes the recipient feel special and appreciated, thus driving customer loyalty.

eCommerce 107
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How to Increase Brand Awareness through Digital Marketing

Sachs Marketing Group

A lack of brand awareness can lead to missed opportunities, lower customer loyalty, and ultimately a decline in revenue. When customers see a company consistently providing content that is educational, entertaining, or solves their problems, they are more likely to recall that brand when they need the products or services it offers.

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The Biggest Marketing Challenges for Small Businesses

Duct Tape Marketing

Produce keyword rich, educational content. Email marketing. Social media marketing. When small businesses sit back and think what they need the most as it relates to their marketing efforts, there is a tie between having a clear marketing strategy and implementing effective advertising. Lead conversion plan.

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Marketing, Death and Taxes

Marketing Insider Group

So how do we pull Marketing out of its downward spiral: the same way we deal with death and taxes. – we accept the reality and plan for it. Now I know that 2011 planning season is in full swing. And then there are truly strategic plans that will move our organizations forward. Finding The Time To Tweet or Blog?