Customer loyalty Email Marketing Management Personalized Marketing 
Litmus
MARCH 31, 2022
Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.
Martech
MAY 24, 2023
Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. For email marketing, it’s easier to say what you shouldn’t focus on.
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Litmus
JULY 7, 2022
Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. More than 60% of customers expect that the data they trust marketers to handle will be used to improve their customer experience with personalized marketing experiences.
Martech
SEPTEMBER 29, 2023
How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.
Sachs Marketing Group
JULY 18, 2023
By building an email list, you’re investing in a lifelong business asset that boosts customer loyalty, enhances your marketing ROI, and facilitates a personalized customer journey, leading to increased sales and business growth. This is where email marketing shines.
Customers.ai
NOVEMBER 14, 2023
We have easy install options for Google Tag Manager, WordPress, and Shopify, or you can install the pixel manually. Yes, businesses have reported success in lead generation, increased sales, and improved marketing strategies by effectively implementing website visitor identification tools. Select + New Automation and get your pixel.
GrowMatik
SEPTEMBER 19, 2021
Do you want to become a marketing automation manager? According to the statistics , 51% of companies on average are currently using marketing automation and almost 40% of those not yet using marketing automation plan to invest in it in the next 12 months. What does a marketing automation specialist actually do?
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