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Fashion Forward: Recession-proof CX to drive customer loyalty

Use Insider

Let’s walk through the key strategies and takeaways from the webinar to help you improve your customer loyalty and build a compelling customer journey that keeps them returning to your brand. And personalized user experiences are proving to be the most powerful tool yet in sales figures. How do you build customer loyalty?

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Why Is Personalized Marketing Important?

Litmus

Personalization gives marketers an opportunity to position a brand or company differently from competitors (even when the product or service is a commodity). Businesses that personalize their marketing see more customer recommendations, referrals, and more repeat purchases—and it pays off.

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Why You Should Still Be Using Personalized Marketing to Boost Your Brand

Neil Patel

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). What Is Personalized Marketing?

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Email marketing is dying: 3 actions to help it survive (and thrive)

Martech

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. For email marketing, it’s easier to say what you shouldn’t focus on.

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How to Make Data Hygiene Your Email Marketing Superpower

Litmus

Data hygiene may not sound like the most exciting part of email marketing—but it’s one of the most important steps to designing campaigns that perform. More than 60% of customers expect that the data they trust marketers to handle will be used to improve their customer experience with personalized marketing experiences.

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Personalized marketing: What it is, benefits & real-life examples

Use Insider

What is personalized marketing ? Personalized marketing (sometimes called one-to-one marketing or individual marketing) is a strategy designed to tailor the entire brand experience of visitors and customers to their needs, interests, and preferences. Limited marketing stacks.

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Behavioral segmentation: How it works, types, and examples

Use Insider

Behavioral segmentation is usually combined with other market segmentation techniques like demographic segmentation and geographic segmentation. This enables brands to find valuable segments, analyze their behaviors, and uncover insights that can help them drive engagement, revenue, and customer loyalty.