Martech

AUGUST 9, 2024

Similarly, marketers should craft a narrative that connects their brand’s past with its current and future vision. For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. Pepsi’s logo has evolved over the years, but always maintained its core identity.

Transform 117

Transform Energy PR Customer loyalty 117

Litmus

MARCH 1, 2022

We’ve seen marketers flex their creative muscles this month, including GIFs in emails with lots of engaging copy and content. Jess Materna, Director of Product Marketing. Jess says: First of all, I love the Genuine Fred brand/products. Subject Line: New Moon Manifesting Your Cosmic Energy Report. Genuine Fred.

Energy 88

Energy Customer loyalty Price Email Marketing 88

Litmus

DECEMBER 2, 2024

Source: Really Good Emails Keeping design requirements in your overall email campaign plan makes it easier to get emails done more quickly and efficiently without stamping out all of the creative energy. When done correctly, it increases conversion rates and, more importantly, strengthens customer loyalty so they turn into repeat customers.

Copywriting 64

Copywriting Email Marketing Key Performance Indicator Whitepaper 64

Search Engine Land

SEPTEMBER 14, 2023

Retention even when markets are tight, thanks to improved customer loyalty. Share this list with your stakeholders, and I’ll be shocked if they don’t see the objective business opportunity in building a fan-driven marketing program. In other words, when people love brands they: Spend a lot of time and energy on it.

Branding 129

Branding Marketing Marketers Communications 129

Marketing Insider Group

SEPTEMBER 14, 2023

And while we have come along way, we still see brands struggling with the true meaning of content marketing. We have learned over the years that content marketing and product marketing can co-exist and even support each other so that both achieve business goals. Social Insider 5.

Content Marketing 133

Content Marketing Thought Leadership Gen Z Marketing 133

Unbounce

JANUARY 11, 2025

Every pricing decision affects customer loyalty. Doing it right requires an acute understanding of your target customer and the industry youre playing in. When executed correctly, value-based pricing can be incredibly effective for sustaining customer loyalty. This is why price matters. Pricing is hard.

Price 52

Price Retail Shoppers Law 52

Unbounce

JANUARY 11, 2025

Every pricing decision affects customer loyalty. Doing it right requires an acute understanding of your target customer and the industry youre playing in. When executed correctly, value-based pricing can be incredibly effective for sustaining customer loyalty. This is why price matters. Pricing is hard.

Price 52

Price Retail Shoppers Law 52