Martech

FEBRUARY 12, 2024

Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term.

Performance Marketing 101

Performance Marketing Branding Customer Acquisition Customer loyalty 101

Martech

MARCH 1, 2023

Multichannel marketing Multichannel marketing uses various channels to reach customers, including in-store, email, social media and other touchpoints. However, these channels are managed and promoted independently, with limited coordination. Delivering a unified view of the customer. Integrating data and systems.

Customer loyalty 108

Customer loyalty Customer Journey Marketing Marketers 108

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage.

Influencer Marketing 102

Influencer Marketing Customer Journey Health Marketing 102

Martech

MAY 24, 2023

Email marketing is a fundamental element of marketers’ toolkits. New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. The best-performing marketers don’t just use channel-specific metrics though.

Email Marketing 100

Email Marketing Customer loyalty B2C Marketing 100

Martech

APRIL 21, 2023

Marketing automation platforms (MAPs) help automate activities across various marketing channels. The goal is to put repetitive tasks such as sending emails, posting on social media pages and managing data on autopilot. When this happens, you can craft a seamless and personalized customer experience.

Marketing Automation Platform 111

Marketing Automation Platform Marketing Marketers Customer loyalty 111

Marketing Insider Group

NOVEMBER 18, 2020

But when it comes to implementing a complete marketing program, including digital, retainer contracts are the way to go. Spend 10% of Revenue on Marketing. Senior leadership and marketers have differing opinions when it comes to the marketing organization’s goals.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

Adobe Experience Cloud Blog

AUGUST 8, 2011

In my continuing series of blog posts on gaining that proverbial “seat” at the senior management table, I have discussed the importance of being more agile and social in marketing, and throughout the entire revenue process. Today’s Hyper-Connected Marketing. by Phil Fernandez. Why is this attribute so important?

Transform 97

Transform Customer loyalty Management Performance Marketing 97