article thumbnail

The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it!

Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. Your brand might already practice content curation , which is the art of researching, collecting, and publishing content from your brand and from elsewhere for maximum consumer benefit.

article thumbnail

How to Use Social Media for Market Research

Hootsuite

Having accurate, insightful information gives you the chance to deliver the best products, write the best messages, and build engagement and customer loyalty. But in 2023, this research process can be slow and incomplete. This is where social media market research comes in. What is social media market research?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Martech) The US Bureau of Labor Statistics forecasts a 10% annual increase in employment for marketing managers over the next eight years. UChicago) An average of 99,800 openings for market research analysts is projected each year over the decade. SmartInsights) Leading marketers are 1.6 trillion by 2026.

article thumbnail

NPS: What is a Net Promoter Score and Why Should You Care?

Hootsuite

This is even more so true for generation Z and millennials. Given how common it is to perform online research before trying out a new product or service, your business can be one tweet away from attracting or repelling future customers. This can be a good indicator of both customer satisfaction and loyalty.

Promotion 109
article thumbnail

Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

Customer experience. Subscription economy market value due to reach $275 billion globally in 2022. New research by digital technology market research firm Juniper Research has predicted that the global market value of the subscription economy will grow to $275 billion in 2022 , up from $224 billion in 2021.

article thumbnail

26 Brilliant Marketing Email Campaign Examples [+ Template]

Hubspot Marketing

The strongest buyer personas are based on insights you gather from your actual readership, through surveys, interviews, and so on — in addition to the market research. To me, some of the best companies gain customer loyalty by becoming the go-to source for expertise on a given topic. Why aren't millennials moving?"

article thumbnail

Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. And inform your marketing strategies and product offerings. Google Analytics also helps with market research. Including their needs, challenges, preferences, and behaviors.

PR 104