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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it!

Modern consumers, particularly among the Millennial and Gen Z generations, want content tailored to their specific needs, interests, and desires. Today, let’s break down what tailored curation is, how it works, and how you can leverage the most niche content to boost customer loyalty and more. What is Tailored Curation?

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51% of consumers would leave a brand if digital experience isn’t as good as in-person

Martech

consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. The pandemic has put the pressure on businesses to build customer experiences online that match or exceed their in-store experience. More than half of U.S.

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8 Data-Backed Recommendations for Social Media Marketers in 2023 [Insights from 1,000+ Professionals]

Hubspot Marketing

A few other major trend-shifts: Building an active online community is now a critical component of a strong social strategy; social media is becoming the preferred channel for customer service; and funny and relatable content wins over more polished posts. 8 Data-Backed Recommendations for Social Media Marketers in 2023. And I'm not alone.

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How to Use Dynamic Email Content to Increase Engagement

Litmus

If you have a customer’s shoe size, or color preferences, for example, you’ll be able to serve better personalized content. There’s no use sending an email for smart men’s suits to a millennial looking for summer vacation looks. Segment your audience Once you’ve got the right data, it’s time to segment it!

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10 Strategies to Mastering Social Media for Ecommerce

Digital Marketer

Your strategy should include the following: Define Your Target Audiences Who are your potential customers? Are they millennials or Gen Z? For example, Gen Zee tends to be more active on TikTok and Instagram, while millennials prefer Facebook and Twitter. What do they like and dislike? What interests them? That’s right!

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How to Use Dynamic Email Content to Increase Engagement

Litmus

Once you have customer details, the personalization and dynamic content possibilities are endless. There’s no use sending an email for smart men’s suits to a millennial looking for summer vacation looks. To truly add value to your business, you need to consider the unique profile of each individual customer. Learn more.

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Coupon marketing 101: How to build coupon marketing into your customer journey orchestration

Use Insider

Why you need to incorporate coupon marketing into your omnichannel customer journey Integrating coupon marketing into your omnichannel customer journey is a strategic move with many tangible benefits for marketers. When a customer goes out of their way to download your Mobile App, you need to lock in that loyalty.