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What is Employee Engagement? [+11 Data-Backed Benefits and Strategies]

Hubspot Marketing

Improving employee engagement can boost profitability, improve customer satisfaction, and even make for a safer workplace. It exists on a spectrum from highly engaged, to non-engaged, to actively disengaged. Non-Engaged [ 49% of U.S. 10% Higher Customer Loyalty. 23% Higher Profitability.

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The New Focus on Retention Marketing

Marketing Insider Group

But research shows that focusing your efforts on the customers you already have is a better long-term strategy that can generate a higher ROI. It can cost 5x more to attract a new customer than it does to retain an existing one, and increasing your customer retention rate by just 5% can result in a profit increase of over 25%.

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Digital Marketing Trends for 2023

Spiralytics

So much so that 37% of consumers trust them more than brands, with Gen Z and Millennials being two times more likely than Boomers to trust influencers. Meanwhile, 70% of ‘non-videomarketers’ plan to start online video marketing in 2023. Regular or returning customers will likely spend 67% more than new customers.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

DemandMetric) Companies that blog attract 55% more website visitors than non-blogging companies. HubSpot) B2B blog posts are generally 12% longer than non-B2B posts. Campaign Monitor) Government and Non-profit sectors receive the highest email open rates. HubSpot) On average, bloggers incorporate 2-3 images in each post.

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Stats roundup: the impact of Covid-19 on ecommerce

Econsultancy

Irish consumers’ spending on non-Irish websites averaged 329€, with more than three quarters (79%) of Irish respondents shopping online internationally in 2021. UK websites were the most popular shopping destination, with 74% of consumers buying from them, followed by non-UK European websites (48%) and Chinese websites (28%).

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Customer Journey Mapping Best Practice Guide. A Brandwatch report on Customer Loyalty has found US and UK social media users were most likely to publicly advocate for a brand on price and/or value for money than any other purchase driver over the course of 2020. The Digital Transformation Monthly.

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Examples: Become the market leader in the industry Double revenue within 12 months Improve brand reputation and customer loyalty Create Specific and Measurable Marketing Goals Once you’ve set your objectives, brainstorm marketing goals to help achieve them. Determine how many new customers or orders you need to hit that target.

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