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How to make your content stand out in the ocean of AI slop

Martech

The AI wave hitting digital marketing is filled with slop AI-generated content that doesn’t engage people or search engines. It’s not a reliance,” said Noam Dorros, director analyst on search marketing and AI for Gartner. Marketers need to be careful about overreacting to new developments in overviews.

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Where Does Your Website Traffic Come From? Top Web Traffic Sources Research

Marketing Insider Group

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies ( 45% ) don’t know the ROI of their marketing strategy. Largely because they don’t track the source of their website’s traffic and leads sources. Let’s dive in.

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How to Make Money as a Freelance Social Media Manager

Hootsuite

A client might ask you to help with other digital marketing tasks like writing blog posts, or even with logistics, like packing customer shipments. When working with small business clients with limited resources, you may be expected to step outside of typical normal social media duties.

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Start Marketing Your Business Online (10 Easy Steps)

Sachs Marketing Group

Employing a multi-faceted strategy helps reach a wider audience and increases the chances of converting leads into customers. Marketing your business online can be a daunting task. Digital marketing is a cost-effective way to reach your target audience and grow your business, and we’re here to help you get started.

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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

Jonathan Margulies, Managing Partner at Winterberry Group and lead author of the report, presents his findings, offering a data-backed perspective on how direct mail and digital marketing are converging to shape the future of customer engagement.