Customer Marketing Management Marketing Marketing Automation Platform 
Martech
JANUARY 3, 2022
This description is useful for understanding what some marketing operations teams do and what they aspire to do, but the responsibilities and tasks undertaken by marketing operations organizations vary widely. In this piece, we’ll dive deep into marketing operations and the profile of marketing ops professionals.
Martech
MAY 13, 2022
Mobile marketing allows marketers to meet their customers where they are, which today is the default. The advent of mobile technologies like 5G is also allowing marketers to deliver, or conceive of experiences, that augment the experience. But for mobile marketing to be effective, it needs to be strategic.
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Martech
DECEMBER 28, 2023
Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs). These integrations typically involve data management capabilities.
Adobe Experience Cloud Blog
JUNE 11, 2014
Author: Mike Stocker Today, the needs of all marketers are converging, creating a common set of goals. As marketers, we now strive to: Build deep, enduring relationships with our customers at an individual, personalized level. This movie predicted that, 50 years from now , personalized, 1:1 marketing would be the status quo.
Adobe Experience Cloud Blog
DECEMBER 27, 2016
There are plenty of creative ways for marketers to leverage the holiday season to drive their business objectives across the customer lifecycle –gaining mindshare, acquiring new customers, retaining and selling more to existing customers, and bolstering loyalty. to nudge them closer to conversion.
Adobe Experience Cloud Blog
MAY 1, 2011
I, along with the rest of the marketing team, was invited to an event designed to acknowledge and celebrate sales success. Having marketing there seemed at first like a kind gesture. Both the sales and marketing teams are truly crushing it. Recognize that a win for sales is a win for marketing, and vice versa.
Martech
SEPTEMBER 28, 2021
Central to that are identity resolution platforms, which is software that integrates consumer identifiers across channels and devices in a way that is accurate, scalable and privacy compliant to create a persistent and addressable individual profile. Why do marketers need identity resolution platforms?
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