Martech

NOVEMBER 7, 2024

This process helps marketers cast a wider net during the ideation phase, ensuring no valuable segments are missed before moving into targeting and positioning. What makes this approach particularly valuable is its ability to not just identify segments, but to predict their potential profitability based on current market trends.

Market Segmentation 124

Market Segmentation Non-Profit Transform Marketing 124

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. Aligns your team to the business goals marketing can solve (more revenue).

Marketing Strategy 107

Marketing Strategy Marketing Marketers PR 107

Adobe Experience Cloud Blog

JULY 17, 2018

The best way to capitalize on this is by including your customer in your content marketing strategy. In this blog, I will share with you 6 ways you can begin to include customers in your content. 1) Customer Case Studies. Our customers eagerly took to this challenge through their very own video submissions.

Customer 109

Customer Thought Leadership Whitepaper Non-Profit 109

Sprout Social

JUNE 24, 2019

Kirvin Doak Communications (KDC), based out of Las Vegas, has developed results-driven marketing communications campaigns for some of the most successful organizations in the fields of travel and hospitality, entertainment, gaming, attractions, non-profit and healthcare. MBT Marketing. Mindstream Interactive. and Canada.

Non-Profit 88

Non-Profit PR Social Media Marketing Retail 88

Adobe Experience Cloud Blog

MARCH 5, 2021

The Analyzer: recognizing a company that has mastered the art and science of data-driven decision making to create optimized customer journeys and drive significant business impact based on using real-time insights. Westpac reinvented their approach to personalization. The Changemaker.

Transform 115

Transform Thought Leadership Customer Journey B2C 115

Adobe Experience Cloud Blog

MARCH 5, 2021

The Analyzer: recognizing a company that has mastered the art and science of data-driven decision making to create optimized customer journeys and drive significant business impact based on using real-time insights. Westpac reinvented their approach to personalization. The Changemaker.

Transform 66

Transform Thought Leadership Customer Journey B2C 66

Duct Tape Marketing

NOVEMBER 10, 2022

13:51] What are some of the effective ways that you’ve seen people merging digital and non-digital? [16:30] 20:08] What should we be doing as email marketers for the holidays? So let's say hybrid market. What are some of the effective ways that you've seen people merging digital and non-digital?

Email Marketing 99

Email Marketing CMO Non-Profit Marketing 99