Welcome Software

FEBRUARY 26, 2025

Andrew Pagonis, Global Product Marketing Lead at Google (Gemini) talks with our very own Anthony Aiosa, VP of Product and Customer Marketing on exactly how you should be using AI to enable—not eliminate—you in your marketing role. How you make the most of your team is key to making this happen. Yes, please!

Gen Z 52

Gen Z Energy Marketing Marketers 52

Unbounce

OCTOBER 15, 2024

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. When outbound lead generation is a good fit: Use it to target exactly who you want to work with or in new markets. Content can attract organic traffic through SEO, social media, and more.

User-Generated 98

User-Generated Marketing Marketers CRM 98

Marketing Insider Group

JANUARY 2, 2020

But, in today’s world, if you haven’t transformed your marketing strategy much beyond a few tweaks to your SEO every time Google updates its algorithms, you’ll fall behind your competitors. In today’s world of digital everything and cognitive computing, you need a total marketing transformation to stay ahead of your competition.

Transform 108

Transform Whitepaper Thought Leadership Key Performance Indicator 108

Marketing Insider Group

SEPTEMBER 15, 2010

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.

Whitepaper 86

Whitepaper Telemarketing Customer loyalty Social Media Marketing 86

Sprout Social

NOVEMBER 21, 2019

Your customers’ behaviors today might be night-and-day from what they were a few years ago. According to CMO Council’s Loyalty That Lasts report, 43% of marketers note that they’re looking to build deeper, more personal relationships with customers. New marketing tools. SEO and keyword tracking.

Market Research 111

Market Research Gen Z Price B2C 111

Rock Content

AUGUST 25, 2020

Combining all of these approaches, we arrive at four basic types of customization. Market segmentation. This is the most common type of customization. It’s the classic segmentation based on nationality, region, marital status, sector, position/department, or media and market trends.

Transform 95

Transform Whitepaper User-Generated Law 95

Pam Didner

NOVEMBER 5, 2020

SEO-optimized content coupled with Google Search helps prospects and customers ‘learn’ about your products and services, which creates a big opportunity for marketers and sellers to ‘educate.’. In general, a customer’s propensity to buy hinges on three attributes: Fit. Engagement.

Whitepaper 75

Whitepaper Customer Journey Education Marketing 75