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Peer-to-peer marketing is not only a viable channel you should be exploring, but it’s also one that has seen great success in both B2B and B2C marketing. It’s all about fully partnering with your network of happy customers to assist with social selling, referrals, and thoughtleadership.
So many businesses are excited about what they do for their customers—which is a great thing most of the time. However, when you’re marketing to a prospect who is completely unaware they have a problem, telling them about a solution to a seemingly non-existent problem is a waste of your energy. Now it’s a real pain, a real hurt.
The Advocate: recognizing a company that has overcome a significant customer experience challenge by embracing a customer-first approach to digital transformation and elevating their customer experience to new heights. Westpac reinvented their approach to personalization. The Changemaker.
Proof: How can you show the business that what you’re doing is winning customers? Pictures: Marketing is becoming increasingly more visual. POV: Setting yourself apart with a thoughtleadership strategy is important too. Any suggestions for some additional Marketing Ps? Why you need a marketing strategy?
The Advocate: recognizing a company that has overcome a significant customer experience challenge by embracing a customer-first approach to digital transformation and elevating their customer experience to new heights. Westpac reinvented their approach to personalization. The Changemaker.
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