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17 marketing job descriptions for hiring managers to attract ideal candidates

Hubspot Marketing

You will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing those leads to close into customers, the latter of which sales leadership will help you accomplish. Marketing offers can include everything from educational ebooks to webinars, to free trials. the list goes on.

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How Industrial Marketing Agencies Drive Superior Results for Manufacturers Compared to General Marketing Firms

Tiecas

However, PPC may not always be the most efficient approach for custom-engineered systems. Social Media Marketing: Social media platforms like LinkedIn can be an excellent source for promoting new content, such as blog posts and white papers, and driving webinar registrations.

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From Research to Results: What Winterberry Group’s White Paper Means for Direct Mail Marketers

DirectMail2.0

This webinar is an exclusive deep dive into “Delivering Performance: Direct, Digital, and the Dynamics Shaping the Future of Omnichannel Marketing,” the latest white paper from Winterberry Group and the United States Postal Service.

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What Is a Sales Strategy? Playbook and Templates for Success

Lusha

Imagine knowing which companies are: Visiting your website Reading your blog posts Downloading your whitepapers Engaging with your social media content Searching for keywords related to your offerings With this information, you can prioritize your outreach efforts, focusing on leads that are already interested and more likely to convert.

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Is Lead Nurturing Possible Without Lots of Content?

Adobe Experience Cloud Blog

Hundreds of marketers have built robust lead nurturing programs, ranging from simple drip campaigns to sophisticated lead life-cycle campaigns , using only a few white papers or webinars. How can they do this with limited content marketing assets? What I thought was the exception was actually the norm. What can they do?

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How to Create Content for Every Stage of the Buyer's Journey

Hubspot Marketing

In the above example, HubSpot Agency Partner Yokel Local shares attractive customer marketing tips on the LinkedIn platform. Whitepaper. A whitepaper is an organization’s report or guide on a particular topic. Like whitepapers, ebooks and tip sheets are great options for downloadable content. Image Source.

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The 4 Cs of Social Media

Marketing Insider Group

While none of those ideas are bad at all, I have found it helpful to use the following 4 Cs to guide marketers on the journey to successful social media marketing. They are: Customers: something that is missing from many social media plans is the focus on customers. And once you have a customer, you need to keep them.