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The small B2B marketing team’s guide to ABM

Martech

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. Develop your ICP by combining insights from your sales team with data about your current customers from your CRM.

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How to future-proof your digital marketing strategy

Martech

These connected events forced marketers to rethink their digital strategies, finding new ways to reach customers in this privacy-focused, pandemic-conscious digital future. But rather than waiting for the new big disruption, marketers would be wise to begin adapting their campaigns for the foreseeable future.

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How CX analytics platforms are improving customer journeys

Econsultancy

  Companies that have invested in digital technologies, processes, and behaviours in the past two years are also more likely to have realised key business results. One crucial outcome has been better customer experiences.   Product analytics that track real-time interactions to improve the customer journey.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. January 27 – 31, Budapest, Hungary. Adobe Marketing Summit. May 3 -6, Austin, TX.

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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Customer experience. Video is ranked third, with 90% of companies embracing the format, indicating that even more B2B marketers have been jumping on the trend in the past year in order to engage with their customers. Advertising. Workplace impact. Employment. Retail & FMCG. million in ad spend.

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6 Tips to Maximize Your Marketing Budget

Set Up

With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), Solution: Invest in Advanced Attribution Models Implementing multi-touch attribution models can show which customer interactions across the buyer's journey contribute the most to conversions.

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