Martech

MAY 15, 2025

AtDatas white paper, Beyond the Purchase: The Future of Consumer Behavior in 2025, outlines the real drivers of brand trust and retention in a post-personalization landscape. Download the white paper and start reshaping your approach today. The post 2025 will redefine loyalty. Heres what that means for brands.

Whitepaper

Welcome Software

APRIL 22, 2025

More like your cool Gen Z cousin who's "just vibing". Solution : The more specific you are, the better and more authentic your AI-generated content seems. This might be reduced editorial cycles, improved audience engagement, less customer support inquiries related to confusion, or faster content production.

Gen Z

SocialPilot

APRIL 23, 2025

48% of Gen Z and 47% of millennial consumers prefer to learn about new products through short-form video platforms like TikTok and Instagram Reels. Turn customers and followers into your brand advocates. Strengthened brand recall: Posting consistently across social channels keeps your brand at the top of your customers minds.

PR

SocialPilot

JUNE 26, 2025

Share case studies, how-to tips, customer success stories — all in short, digestible formats like carousels or videos. Elevate Employer Branding: LinkedIn isn’t just for customers, it’s for future team members. Turn blog posts, webinars, or whitepapers into short carousels, quotes, or quick how-to updates.

Gen Z

SocialPilot

JULY 4, 2025

It’s your storefront, sales rep, and customer service desk—all rolled into one. In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels.

B2C

SocialPilot

JULY 4, 2025

It’s your storefront, sales rep, and customer service desk—all rolled into one. In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels. In fact, 48% of Gen Z consumers prefer discovering products through short-form videos like TikTok and Instagram Reels.

B2C

illumin

MARCH 6, 2025

Thought leadership and education Financial brands use whitepapers, webinars, and reports to establish credibility and educate consumers on products like investments, credit, and insurance. Are the Gen Z type of first-time tax filers who would likely resort to digital means?

Gen Z

Hubspot Marketing

MARCH 10, 2025

While Gen Z does not like the phone, its important for them to remember that most of the decision-makers theyre calling on are still in that older millennial+ age bracket, says Venetz. One example of a signal is someone opening an email you sent, downloading a white paper, or filling out a form.

Telemarketing

Martech

FEBRUARY 19, 2025

TikTok is mainly seen as a prime venue for Gen Z to share dance crazes, which can be perfect for B2C marketers. Also, the Gen Z cohort is moving up into positions make purchase decision What makes it suitable for B2C applies to B2B as well. It is an essential tool for brands to connect directly with customers.

Gen Z

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. Generation Z, she shows, will rise in numbers among the nation’s workers. Social listening will become even more important, as will user-generated content.

Millennials

Search Engine Land

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z

Marketing Insider Group

FEBRUARY 4, 2020

According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. The numbers are in: employee-generated content generates more than goodwill. Keep writing those blog posts and white papers.

Gen Z

Marketing Insider Group

DECEMBER 14, 2020

If you feel like you’re in a bit of a content rut, try some of these ideas to generate content that will really work for you. Use your existing content as a basis to create new content that’s focused on generating leads. Always keep your customers at the heart of your content: Who are they? Profile Your Customers.

Gen Z

Marketing Insider Group

AUGUST 12, 2020

Use customer research and employee-created content to move those prospects further along the sales funnel. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. Start by creating customer personas. Look at your existing social media audience, your blog subscribers, and your actual paid customers.

Marketing Strategy

Girl Power Marketing

FEBRUARY 1, 2023

Long-form information, such as blogs, eBooks, and white papers, is crucial to your SEO efforts and necessary for providing the education buyers need to make purchasing decisions. The Importance of Authenticity For years brands existed separately from buyers, simply releasing commercials and ads to draw customers.

Whitepaper

Search Engine Land

MAY 11, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.

Gen Z

Search Engine Land

MAY 30, 2023

Where do we need to customize our reports? GA4 lets those with Editor or Marketer roles create audience triggers when users reach key milestones like initiating X sessions, reading Y articles, or crossing Z conversion thresholds. Learn how users are moving through the customer journey unexpectedly. Download a white paper.

Digital Marketing

Marketing Insider Group

OCTOBER 25, 2021

The future of marketing and business will be more diverse, inclusive, and connected to real customer needs. Quick Takeaways: The marketing trends that will dominate in the next 12 months will include Customer Experience, Employee Engagement, and Content Visualization. World Class Customer Experience. But some things are certain.

Market Trends

Businesses Grow

NOVEMBER 27, 2023

Let’s start with ignoring your customers. Don’t listen to your customers? ” I think it’s going to be interesting as Gen Z enters and leads the workforce. How will a generation who grew up on 10-second videos respond to your white papers and webinars? Does it mean anything?

Customer

Marketing Insider Group

SEPTEMBER 17, 2019

Target customer segments for the most effective reach. Don’t forget your current customers when it comes to content. Your target market is millennial and Gen Z women. Expand your online network to reach out to potential customers in each segment through industry-related LinkedIn groups and forums.

Gen Z

Martech

APRIL 15, 2022

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale.

B2C

Hootsuite

JULY 25, 2023

Use these conversation starters to automate tasks, drive customer conversations, and generate new marketing ideas. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. The video script should be funny and appeal to a Gen Z audience.

Whitepaper

Scoop.it!

DECEMBER 19, 2023

Another reason to invest in holiday marketing is to build lasting relationships with your existing customers and attract new ones to show your company’s human side. Gen Z ranked second, following closely with 82%. For example, Semrush uses a simple sign-up form so potential customers can join the popular SEO tool without hassle.

Marketing Strategy

Litmus

JANUARY 4, 2019

In this 4-page whitepaper, email leaders get data on the adoption of interactive emails and the most popular interactivity, examples of interactive emails, and an explanation of the challenges. Get the whitepaper ?. We see the use of live polls, quizzes, and interactive contests leading the way for a dynamic customer experience.

Copywriting

Hootsuite

JULY 24, 2019

The video and copy address some of Nuud customers’ main questions about the product: is the packaging environmentally friendly, is the product really all-natural, and will the product work on men. The link copy (1184 Google Reviews) creates confidence for new potential customers. Each video ends with a clear call to action.

Whitepaper

AWeber

FEBRUARY 15, 2022

By delivering valuable content that resonates with your target audience, you can improve your reputation online and turn more visitors into customers. Ways to identify your target audience include: Existing customers: Look at the people currently engaging with your business. What are their demographics? What are their interests?

Content Marketing

CXL

MAY 27, 2022

A demand generation manager’s responsibilities involve creating and distributing targeted content ( blog posts , podcasts, and thought leadership) that educates potential customers on solving common challenges relevant to their product or industry. Generate demand by solving crucial customer problems.

Thought Leadership

Marketing Insider Group

SEPTEMBER 14, 2023

Remember, Content Marketing Is a Step-By-Step Process 10 years ago, many B2B content marketers were still product-focused rather than focused on the customer and their needs. Even Snapchat seems more promising with Millennials and Gen Z spending an average of 50 minutes per day on the platform. Social Insider 5.

Content Marketing

Hootsuite

JULY 13, 2023

Social media can help you find people interested in what your business has to offer — and, importantly, it can help you keep in touch with those potential customers to let them know about news and special offers. Ready to use social media marketing to generate and nurture quality leads? Welcome to Social Media Leads 101.

User-Generated

Welcome Software

MARCH 11, 2022

Generate sales and revenue. Build loyalty with existing customers by providing resources and education. Corresponding strategy : Publish high-quality customer stories (case studies) on our website. Content in this bucket includes user-generated content, product reviews, customer interactions, shares, retweets, and more.

Management

Welcome Software

MARCH 29, 2022

Building credibility and trust with customers and industry peers. Generating demand and leads. Building loyalty with existing customers. Generating sales and/or revenue. If you’re targeting B2C Gen Z buyers, on the other hand, platforms like TikTok and YouTube are typically a better bet.

Gen Z

TechWyse

MARCH 8, 2023

You need to change how you generate leads. Lead generation is a form of direct marketing that attracts prospective customers and nurtures them to conversion. Lead generation involves employing strategies to help you identify, engage and convert potential users interested in using your products and services.

Inbound Marketing

Businesses Grow

JANUARY 8, 2024

The speed of marketing today has vast implications for measurement, customer service, legal, and agency relationships. According to information from Statista, Gen Z is now conducting almost as many product searches on social media as Google: This ties closely to the influencer marketing trend. New products they love.

Gen Z

Neil Patel

AUGUST 5, 2021

If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Snapchat has over $1 trillion in direct spending power between these two generations. The page usually has a goal like: sales email list sign-ups white paper downloads.

Gen Z

Marketing Insider Group

DECEMBER 8, 2020

Additionally, advancing technology has heightened consumer expectations for customer experience. In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. This will help you to quickly grow your contact list and kick-off the lead generation process.

User-Generated

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. Here’s how: Do Market Research Market research helps you understand your target customers on a deeper level. It includes your customers’ demographics, behavior patterns, motivations, and goals.

PR