Calvyn Lee Blog

OCTOBER 14, 2021

As mentioned in the previous post ( LinkedIn Marketing Fundamentals Study Guide ), I have completed both LinkedIn Marketing certification 2 months ago, LinkedIn Marketing Fundamentals and LinkedIn Marketing Strategy. If you interest to explore this 2 certification from LinkedIn, do visit LinkedIn Marketing Labs.

Marketing Strategy

Adobe Experience Cloud Blog

DECEMBER 26, 2016

Author: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern marketing automation platform provides enough flexibility to achieve the same outcomes in many different ways. Automation Should Reduce Complexity.

Health

Adobe Experience Cloud Blog

APRIL 6, 2015

Generally, marketing automation refers to software designed for businesses that market on multiple channels (such as email , social media , websites, etc.) and automate activities ranging from segmentation, nurturing, scoring activities, a/b testing, metrics , analytics, and more. A Continuous Cross-Channel Conversation.

Marketing Automation Platform

Adobe Experience Cloud Blog

APRIL 10, 2015

Author: Ellen Gomes One of the questions we get asked a lot at Marketo is “what features are included in a marketing automation platform, and how can these features help my business?” Luckily, marketing automation offers a wide array of features to streamline marketing campaigns—from lead management to email marketing.

Marketing Automation Platform

Adobe Experience Cloud Blog

JUNE 17, 2016

Author: Andrea Lechner-Becker When you gamble with your marketing strategy, it’s like calling “hit” on 20 when the dealer is showing 16. Show me a company with bad marketing practices, and I’ll show you key leads in their lead database that are missed, some never so much as receiving one email. Don’t “Let It Ride” with Lists.

Marketing Strategy

Adobe Experience Cloud Blog

OCTOBER 10, 2016

To some, direct mail may seem like a marketing method of the past. However, coupled with a sophisticated marketing automation platform, direct mail is getting a facelift that may make it a channel that helps you differentiate your go-to-market strategy. Rethinking Direct Mail. Time-Released Nurturing.

Direct Mail

Adobe Experience Cloud Blog

FEBRUARY 22, 2016

Your marketing automation platform can continue the seamless experience once someone has submitted a form. Instead, the person filling out the form has a seamless experience with the brand with minimal interruption. The best part? I’d love to hear about it in the comments below.

Marketing Strategy

Adobe Experience Cloud Blog

APRIL 17, 2015

The single most important improvement companies can make to their marketing strategies is investing in marketing automation software. Automation is the fuel that allows businesses to stay one step ahead of the game. While CRM focuses primarily on sales, marketing automation concentrates on—surprise—marketing!

Thought Leadership

Adobe Experience Cloud Blog

AUGUST 2, 2016

That advantage is crystal-clear when it comes to building a growth-oriented marketing strategy around existing customers. Enterprises should be laser-focused on customer base marketing because: Customer retention is key to market share. Happy customers are the shortcut to trust.

eBook

Adobe Experience Cloud Blog

SEPTEMBER 15, 2011

Make Sure Your Product Passes Three Critical Tests – When you design your product and/or service, it should meet the following key criteria: It should be valuable for the customer (this may appear to be painfully obvious, but you might be surprised to learn how many new companies and their products don’t really meet this test).

Thought Leadership

Adobe Experience Cloud Blog

FEBRUARY 25, 2020

With 72% of people choosing to watch a video over text-based content, it makes sense that your marketing strategy will include more and more videos over time. As it takes a more prominent role throughout your strategy, you’ll naturally need to include video in your lead scoring model too. Piece of cake?

Marketing Automation Platform

Adobe Experience Cloud Blog

AUGUST 19, 2014

Understandably, this makes it difficult for data-driven marketers to justify expensive events, and to get clear insight into what works best. Every part of your marketing strategy is becoming digitized, including events. How does your company justify investment in marketing events – or justify not investing in them?

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 12, 2016

Most of us are familiar with the word by now–it’s the new standard for marketing and it allows you to gain a holistic view of your buyers. A properly implemented omni-channel marketing strategy leads to better targeting, stronger results throughout the customer lifecycle, more value for your buyers, and higher ROI for your business.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 30, 2019

A case in point: Only 38% of marketers surveyed said account-based marketing (ABM), a leading data-driven B2B marketing tactic, is currently part of their go-to-market strategy. Marketers are forced to rely on information that’s outdated, contradictory, misleading or otherwise flawed, and that’s costing them.

Thought Leadership

Martech

APRIL 15, 2022

As companies speed up the adoption of digital processes and technologies , it is likely you will soon be interacting with increasingly tech-savvy customers. Marketers need a more analytical and innovative approach to selling. Resources for learning more about B2B marketing. What is B2B marketing? Types of B2B marketing.

B2C

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Do you want to promote a product or service to help educate your customers? The ability to target effectively relies on the quality and accuracy of your company’s data, along with the marketing tools you use, such as your marketing automation platform. Do you want to drive new leads or nurture existing prospects?

Marketing Automation Platform

Adobe Experience Cloud Blog

NOVEMBER 18, 2016

Content is the basic unit of all marketing initiatives that not only builds brand awareness and engagement but also influences individuals to take the next step of their purchase journey. Without an effective content marketing strategy , your buyers are not going to stick around. “When people talk, listen completely.

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 17, 2016

Author: Mike Tomita So your team is ready to implement account-based marketing (ABM) and your sales counterparts are on board. Part of transitioning to an account-based marketing approach includes reviewing your marketing strategy across channels—including social media. What are their customers complaining about?

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 20, 2016

Author: Eric Lam Influencer marketing is exploding onto the scene. Oh yeah, it’s a marketing strategy that uses highly influential people to promote your brand, which makes it a lot like leveraging spokespeople…which means that it’s been around for, well, thousands of years actually. Wait, hold on a second.

Thought Leadership

Adobe Experience Cloud Blog

JANUARY 19, 2018

Unfortunately, In the smaller silo of content marketers, the “what do I measure?” Here are six quick KPIs you should measure to prove your content’s value and help dictate your content marketing strategy. These content marketing KPIs are intended to measure awareness and interest. question has yet to be clearly answered.

Content Marketing

Adobe Experience Cloud Blog

NOVEMBER 9, 2016

Because of this, employee advocacy is now an essential part of any comprehensive marketing strategy. Marketers are rapidly working to tap into this new marketing channel. The goals of your overall marketing strategy will drive the goals of your employee advocacy strategy.

Thought Leadership

Adobe Experience Cloud Blog

APRIL 20, 2018

The goals of the modern marketer are timeless: create new opportunities to grow sales while keeping your existing customers happy and coming back for more. And content marketing plays a big role in this. Your marketing automation platform keeps track of every prospect and client, to deliver personalized content on every channel.

Content Marketing

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

Thought Leadership

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Account-Based Marketing Closes Bigger B2B Accounts.

Digital Marketing

Adobe Experience Cloud Blog

JANUARY 28, 2014

Demonstrating marketing contribution to revenue. To boot, a report from the CMO Council recently found that sales and marketing organizations are failing at customer intelligence, which happens to be the foundation of maintaining a strong funnel and driving revenue. MARKETING AUTOMATION. CUSTOMER EXPERIENCE.

CMO

Adobe Experience Cloud Blog

NOVEMBER 17, 2016

At Bedrock Data, we recently launched a Marketo Power User Series featuring 20+ Marketo Power Users and their backstories about how they got started in marketing automation and their best practices, tips, and tricks for getting the most out of a marketing automation platform. Unify your data around the customer.

CRM

Adobe Experience Cloud Blog

JULY 8, 2016

But without the aid of an integrated multi-channel marketing automation platform , the technology and resources needed to execute such a strategy lived in disparate locations and represented a growing expense that many companies cannot afford. A second benefit is the ability to manage a cohesive strategy.

Place

Adobe Experience Cloud Blog

JANUARY 20, 2017

Let’s start with the obvious: As with any successful B2B marketing strategy, close sales and marketing coordination is essential. According to MarketingProfs, companies that have aligned sales and marketing teams generate 208% more revenue. Here are five ways to overcome ABM challenges and kickstart your program: 1.

Thought Leadership

Adobe Experience Cloud Blog

SEPTEMBER 13, 2016

Strategic importance: align with your company’s strategy (e.g. Competitors: competitors’ prospects and customers. Collaborate with your sales team and review your customer relationship management (CRM) history for high-yield and quick win companies. acquiring an industry-recognized logo for social proof).

Thought Leadership

Adobe Experience Cloud Blog

OCTOBER 29, 2018

But they quickly become limiting to the long-term capabilities that marketers really need. Once the first four to six months of a digital marketing strategy are launched, marketers find themselves boxed in by a lack of sophistication. Getting Started with Digital Marketing Strategy. One-time email sends.

Marketing Automation Platform

Adobe Experience Cloud Blog

JUNE 4, 2014

Personalization is becoming easier to achieve, as marketing automation platforms are now offering functionality to create better, more relevant email experiences with subscriber data. If your customers are thinking about it, they are more likely to click (and buy!). Email Marketing' Welcome Email Optimization.

Thought Leadership

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

That means you need the right team to manage your marketing automation platform. This leader will be responsible for your demand generation strategy for different segments and its orchestration across channels. Marketing organizations in this digital age need a new blend of talent. Product or segment marketing.

Management

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform. Silent periods.

B2C

Adobe Experience Cloud Blog

AUGUST 3, 2016

The latest marketing automation solutions for ABM can segment accounts with ease and greater granularity without overburdening the organization. To accomplish this with ABM, it’s important to define a framework that helps segment your database in a way that supports your go-to-market strategy. Align Your Plays.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 10, 2016

Author: Krysia Hepatica You might be familiar with Dunbar’s Number, but I bet you never realized how it affects your B2B marketing strategy. Here are three key MarTech tools that can help you beat Dunbar’s Number and stay meaningfully connected with all of your prospects and customers: 1. Marketing Automation.

Thought Leadership

Adobe Experience Cloud Blog

JUNE 2, 2016

Author: Charm Bianchini The 11 th annual SiriusDecisions Summit was held in Nashville last week and featured 30 new frameworks, customer ROI presentations, and multiple analyst and practitioner case studies. A key session that stood out and created a lot of buzz amongst the crowd: Marketing Automation: What the Future Holds.

Thought Leadership

Adobe Experience Cloud Blog

MARCH 2, 2016

Understanding what account-based marketing is, why it should be leveraged within marketing programs, and how to measure it effectively were key themes throughout the day. The agenda highlighted customers deploying various ABM programs as well as real struggles being experienced in this new ABM world. The Funnel Must Be Flipped.

Thought Leadership