Marketing Insider Group

AUGUST 27, 2024

As technological advancements and consumer behaviors shift, staying ahead of the marketing curve is becoming increasingly critical. Implementing a few marketing strategies can help manufacturing companies unlock significant growth potential and succeed in a competitive industry.

Manufacturing

Buffer Marketing

OCTOBER 17, 2024

” It’s a question rooted in the business’ need for steady growth and customer loyalty to thrive in a competitive local market. Less authenticity: Focusing on growth often shifts the marketing strategy toward sales-heavy messaging, sacrificing the authenticity that appeals to local customers in the first place.

Whitepaper

Martech

DECEMBER 23, 2024

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. A quarterly report on financial market trends or a whitepaper on compliance best practices.

Whitepaper

SocialPilot

MAY 8, 2025

The brand capitalized on audience data and social listening to define its “Wrapped” campaign and customize content to individual user likes. The audience often has common traits that make them ideal customers. Similarly, a white paper won’t get the attention of a Gez Z scrolling through Instagram.

Gen Z

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform

Martech

DECEMBER 5, 2024

If you go too deep into understanding prospects’ or customers’ needs and preferences, you can’t scale the campaign. The same applies to how personality types consume certain content assets (case studies, white papers, videos, etc.). “You’re damned if you do and damned if you don’t.”

Whitepaper

Martech

JULY 24, 2024

A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Discover how to leverage data, AI, and advanced technologies to unlock the full potential of your customer base. Save your spot today!

Transform

Martech

MARCH 25, 2025

Dig deeper: Email marketing strategy A marketers guide 3 questions to ask about your email newsletter 1. They rarely interest prospects or customers and can damage your email marketing program, as shown in the case study below. Editorial content provides value simply by being read without requiring a purchase.

Whitepaper

Marketing Insider Group

OCTOBER 16, 2024

In fact, eMarketer reports that 60% of B2B marketers say social media is their most effective channel for generating revenue. Develop educational content that solves problems for your audience, such as case studies and whitepapers, emphasizing quality over quantity for better engagement.

Social Media Marketing

Duct Tape Marketing

NOVEMBER 7, 2024

Consult with Ease: Personalize Your Customer Stragtegy Using AI written by John Jantsch read more at Duct Tape Marketing The Duct Tape Marketing Podcast with David Edelman In this episode of the Duck Tape Marketing Podcast, I had the pleasure of interviewing David Edelman , a seasoned digital transformation and marketing expert.

Customer

Martech

AUGUST 12, 2025

Remember when “personalization” was the holy grail of B2B marketing? Marketers worldwide bought into the idea that if they could customize enough emails, tailor enough content and segment enough lists, they’d crack the code for qualified leads. They were wrong.

Whitepaper

Tiecas

JULY 15, 2024

However, writing technical content for marketing requires a strategic shift beyond these foundational documents. It’s about crafting content that not only educates but also differentiates your brand, builds trust with potential customers, and ultimately persuades them to initiate a conversation.

Whitepaper

Marketing Insider Group

AUGUST 26, 2024

In the ever-evolving landscape of medical technology, staying ahead requires more than just innovation; it necessitates a robust demand generation strategy. This tactic is crucial for companies looking to build awareness, engage prospects, and ultimately convert leads into loyal customers. What Is Demand Generation?

Manufacturing

SocialPilot

JANUARY 27, 2025

Customer Relationships: Foster engagement with current clients to boost retention and satisfaction. Here are some steps to define your audience: Create an Ideal Customer Profile (ICP) Think beyond demographics like industry, company size, and revenue. Start early and customize it according to your content preferences.

Thought Leadership

Marketing Insider Group

OCTOBER 15, 2024

Paid media advertising has become an important part of digital marketing strategies, allowing businesses to reach new customers and see measurable growth. In this beginner’s guide to paid media, we’ll break down the fundamentals of paid media and highlight its benefits for marketers.

Advertisers

Hubspot Marketing

JUNE 30, 2025

Or, if you’re hiring a marketing analyst, you may list “data analysis” as a skill needed to be successful in the role. See an example: Now, let’s discuss the ways a job description will need to be customized for a particular role. Strong organizational, communication, and customer service skills. Research and analytical skills.

Management

Martech

JULY 31, 2025

Our customers have different relationships with our email programs and different motivations for engaging with our messages. Opportunities for mimicry are everywhere — at conferences and training sessions, in books and white papers and in columns like this. How would this help us carry out our strategy or meet our goals?

Whitepaper

Welcome Software

MAY 7, 2025

This tactic is all about squeezing the lemon with your marketing efforts, making sure high-quality content gets the most out of it. Maintains publishing frequency One of the key pillars for a successful content marketing strategy is regular posting of fresh content. And that’s just digital marketing.

Transform

Search Engine Land

JULY 24, 2024

A world where you can predict customer behavior, personalize experiences, and foster long-lasting loyalty. This world is within reach by harnessing the power of Customer Lifetime Value (CLV). Discover how to leverage data, AI, and advanced technologies to unlock the full potential of your customer base. Save your spot today!

Transform

Animalz blog

JUNE 17, 2025

That’s Matt Hummel talking about his unique distribution strategy for Pipeline360’s latest data report: hand-delivery to customers through in-person meetings. Twice a year, his team surveys more than 500 B2B marketers and turns the findings into a flagship white paper. So we surveyed more than 500 B2B marketers.

Whitepaper

Neil Patel

JULY 11, 2025

When done right, user personas help you create content that feels like a one-on-one conversation with your ideal customer. It’s a clear, focused snapshot of your ideal customer, including their goals, frustrations, habits, and motivations. In digital marketing, user personas help ground your messaging.

CRM

Power Digital Marketing

APRIL 10, 2025

Account based marketing, commonly referred to as ABM, is a marketing strategy designed specifically for businesses to establish direct connections with their key accounts, resulting in impressive outcomes. These numbers highlight a crucial truth: ABM isnt just a marketing trendits a proven growth driver.

Whitepaper

Customers.ai

JANUARY 2, 2025

Thats where trigger-based email marketing comes in. These emails arent random as theyre based on your customers actions (or inactions). website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Book a Demo What Is Trigger-Based Email Marketing (And Why Does It Work?)

Email Marketing

Welcome Software

JULY 1, 2025

The result = a whole lot less confusion, much more effective campaigns, stronger customer relationships, and long-term growth. If you haven't got a solid foundation, everything you build on top of it will wobble, and a strong marketing strategy doesn't want a wobble factor. internally, externally, and everywhere in between.

Branding

SocialPilot

MARCH 26, 2025

It helps you understand the impact of your marketing strategies while ensuring your brand remains in customers minds. It helps you: Compare customer views, engagement levels, and purchasing patterns related to your brand with those related to your competitors.

PR

Tiecas

JULY 23, 2024

In this blog post, we’ll explore how partnering with an industrial marketing agency can drive superior results for manufacturers compared to general marketing approaches, helping you unlock new growth opportunities and achieve your business objectives.

Manufacturing

SocialPilot

JUNE 18, 2025

I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. 1. .” — Neil Patel , Digital Marketing Expert 2. The brands that thrive on social media are the ones that make their customers feel heard.

Real Estate

Hubspot Marketing

APRIL 15, 2025

You start by reading one article, which links to a whitepaper, which references a podcast, which makes you think of a YouTube video someone recommended, which leads to another article. Marketers or operators experimenting with productized utilities or free tools as part of their marketing strategy.

Product

Power Digital Marketing

JUNE 3, 2025

A well-executed strategy aligns marketing and sales efforts, helping businesses generate, nurture, and close leads efficiently. Understanding B2B Lead Generation and Its Importance B2B lead generation is the process of identifying and attracting potential business customers.

Key Performance Indicator

Welcome Software

NOVEMBER 12, 2024

Marketing teams are scrambling to not only define personalization , but also to devise a personalization strategy that optimizes the user experience for their most valued customers in order to boost brand loyalty. How does a personalization engine work? What are the components of a personalization engine?

Market Segmentation

Lusha

NOVEMBER 11, 2024

B2B lead generation is the process of finding and attracting potential customers for your business-to-business products or services. It involves strategies to capture the interest of decision-makers in other companies and guide them through the sales process until they’re ready to buy.

CRM

SocialPilot

JULY 4, 2025

It’s your storefront, sales rep, and customer service desk—all rolled into one. billion social media users , your next customer is definitely scrolling. This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts.

B2C

Litmus

DECEMBER 2, 2024

How to plan your next email marketing campaign Email campaign planning template Best practices for your next email marketing campaign How to incorporate personalized emails into your campaign strategy How do you structure an email marketing campaign? For example, you shouldn’t send a “spring is here!”

Copywriting

SocialPilot

APRIL 23, 2025

Turn customers and followers into your brand advocates. Strengthened brand recall: Posting consistently across social channels keeps your brand at the top of your customers minds. One wrong step, like an insensitive post, can spur widespread backlash, making customers boycott your marketing campaigns and products.

PR

Hootsuite

APRIL 29, 2025

Download now Best overall employee advocacy tool This is a great place to start if youre looking for a flexible, feature-filled employee advocacy tool that supports your overall social media marketing strategy and initiatives. Teams that want to seamlessly fold an employee advocacy strategy into their larger social marketing plan.

Price

SocialPilot

JULY 4, 2025

It’s your storefront, sales rep, and customer service desk—all rolled into one. billion social media users , your next customer is definitely scrolling. This guide covers everything you need to know about B2C social media marketing in 2025, from campaign ideas to best practices that drive real sales through your business accounts.

B2C

SocialPilot

AUGUST 1, 2025

Copy Below is the response generated by ChatGPT: Bonus Tip: Use your brand documents, such as PDFs, images, whitepapers, etc., Scheduling and Management ChatGPT has become an essential sidekick for social media marketers, helping with content ideation, crafting posts, and refining messaging within seconds.

User-Generated