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Email Capture Best Practices: Turning Website Visitors into Customers

Customers.ai

Heres a fun fact: 81% of businesses say email is their primary customer acquisition channel. So lets cut the fluff and get into how to turn your website visitors into paying customers. website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Surprising? Book a Demo 1.

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Path to Purchase Research: Decoding Your Customers’ Buying Journey

Customers.ai

But do you really know what your customers are thinking as they move from maybe to add to cart? For any marketer, understanding their journey is the key to doing the thing we all want to do – turning browsers into buyers and buyers into loyal fans. Awareness: How Customers Discover Your Brand The journey starts with discovery.

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Customer Targeting Strategies: How to Find and Engage Your Ideal Audience

Customers.ai

Customers expect more now. Were diving into strategies that push beyond the basics, using real-time data, predictive analytics, and omnichannel precision to help you connect with your customers. Advanced marketers know its no longer about who your customers are its about what they do. And guess what? Lets get into it.

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Pega unveils latest Infinity platform

Martech

First it used AI to recommend next-best-actions in a business process management context, then it brought those capabilities to customer experience. Customer Decision Hub is the decisioning solution that optimizes customer interactions: Google BigQuery and Snowflake integrations to leverage diverse business data from the warehouse.

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Four Differentiated Marketing Tactics Using Community and Audience

Hubspot Marketing

Here are four intriguing approaches it suggested using community and audience — and why we think they're valuable for marketers. In the latest episode of Marketing Against the Grain , we experimented with ChatGPT to develop a differentiated marketing strategy for acquiring the first 1,000 customers for a hypothetical SaaS product.

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Kill the Chaos: How to Simplify Your Email and SMS Flows

Customers.ai

The truth is, as marketers, weve made things too complicated. Instead of guiding customers toward a purchase, theyre overwhelming them. If messaging is too segmented or poorly timed, customers wont know what to expect next, and that uncertainty makes them tune out. The reality is, simple flows perform better. Want more tips?

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How to clear 5 hurdles to AI adoption in marketing analytics

Martech

Dig deeper: The AI-powered path to smarter marketing Defining your use case Sometimes, use cases are self-evident. For instance, a large retailer we work with faces a customer churn problem, where an AI-driven approach to predicting churn could deliver significant business value. Other times, the most relevant use case isnt as obvious.