Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Ask the CMO of any top-tier company about their tips for reaching business goals, and a robust digital marketing strategy will undoubtedly be slotted as number one. Digital marketing is more affordable, flexible, and engaging than traditional marketing methods. Digital Marketing Costs Less.

Digital Marketing 134

Digital Marketing Traditional Marketing Thought Leadership Analytics 134

Marketing Insider Group

MAY 27, 2020

It’s no longer necessary to have a huge marketing budget and to work with a pricey agency to increase your sales. With the right digital marketing strategy, you can reach your audience, drive traffic to your site, and optimize conversions, no matter how limited your budget is. Choose Your Marketing Channels and Strategies.

Digital Marketing 145

Digital Marketing Marketing Strategy Marketers Marketing 145

Adobe Experience Cloud Blog

OCTOBER 23, 2018

Email marketers ? Despite having increasingly complex data on their subscribers, many marketers continue to treat all their subscribers the same. Well, that’s exactly what many email marketers do. Email Deliverability Basics. Learn to read digital body language. Not so much. Things are different now.

Email Marketing 134

Email Marketing Thought Leadership Marketing Automation Platform Marketers 134

Adobe Experience Cloud Blog

JANUARY 4, 2017

said no email marketer ever (unless it was sarcastic). What is an ALT Tag in Email Marketing? Even though these images are blocked, it clearly says “ Leveraging Psychology in Digital Marketing ,” making it clear to the recipient what we’re offering. How Do I Create ALT Tags for My Emails?

Email Marketing 110

Email Marketing Thought Leadership Marketing Automation Platform Marketers 110

Adobe Experience Cloud Blog

AUGUST 25, 2017

Especially because they don’t appear to be oblivious to the problem: Skyword reports that 87% of marketers consider data their organizations’ most underutilized asset. In this blog, I’ll cover four ways digital marketers can make data work for them. Tara Humpries, Head of Digital Marketing at WavHello has seen this first-hand.

Digital Marketing 134

Digital Marketing Transform CRM Thought Leadership 134

Litmus

APRIL 18, 2024

The journey of an email from creation to sending takes hours of behind-the-scenes effort. Email marketers need to consider not only crafting, designing, and developing individual emails but also strategy, planning, operations, and deliverability—and of course, coordinating these efforts with the rest of your team.

Email Marketing 110

Email Marketing Marketers Marketing Copywriting 110

Martech

APRIL 21, 2025

Key characteristics of a full-stack marketer Broad skill set: Full-stack marketers are proficient in various marketing disciplines, including digital marketing, content creation, social media management, SEO, email marketing, data analysis and more.

Key Performance Indicator 71

Key Performance Indicator Marketing Automation Platform CRM Marketers 71

Litmus

DECEMBER 24, 2024

The Litmus team is constantly abuzz discussing new email marketing ideas and predictions. Trends like interactive emails will shape the industry in the next twelve months. Marketers will aim for goals like increased engagement and retention throughout the customer journey.

B2C 91

B2C User-Generated Email Marketing CRM 91

Martech

APRIL 15, 2022

This article will walk you through various marketing strategies to help you reach your target business audiences and tell you about a few of the latest trends in the industry. Key points covered include: What is B2B marketing? Types of B2B marketing. Frequently asked questions about B2B marketing. What is B2B marketing?

B2C 126

B2C Marketing Automation Platform Gen Z Whitepaper 126

Duct Tape Marketing

JUNE 1, 2017

Proof Email Marketing Converts Leads Into Customers written by Guest Post read more at Duct Tape Marketing. Someone signed up for your newsletter, clicked on a call-to-action, opened an email, visited your website, filled out a form or downloaded an ebook…. The power of email marketing is real. Take a look.

Email Marketing 69

Email Marketing Customer Whitepaper Marketing Automation Platform 69

Adobe Experience Cloud Blog

JANUARY 10, 2013

by Dayna Rothman If you’re stuck in an old-school approach to email marketing , it’s probably not your fault. And when we say email marketing technology, we are talking about the ol’ batch and blast email service provider (ESP). Additionally, sending one-off email blasts can be time consuming and unproductive.

eBook 133

eBook Marketing Automation Platform CRM Email Marketing 133

Martech

JUNE 1, 2022

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. Read next: More about Zeta Marketing Platform in our guide to email marketing platforms. We wonder whether other marketing suites will follow the same route.

Marketing Automation Platform 111

Marketing Automation Platform CRM Marketers Marketing 111

Martech

FEBRUARY 28, 2022

But in all of my years in B2B, whether as a marketer, an agency person, a consultant or a fractional CMO, people have considered email an important channel but have overlooked its true potential for fulfilling company goals. The perspective has been this: “We have this marketing automation platform.

B2C 132

B2C Whitepaper CRM Marketing Automation Platform 132

Adobe Experience Cloud Blog

JUNE 6, 2018

The most successful content marketing programs are those that track essential digital marketing metrics and use them to engage in constant refinement and improvement. Digital marketing analytics helps marketers understand the value that content marketing brings to a company and its audience.

Content Marketing 134

Content Marketing Transform Social Media Marketing Analytics 134

Martech

FEBRUARY 24, 2022

Marketing automation platforms often play a central role in marketing technology stacks, especially given the importance of email as a marketing channel. Get the daily newsletter digital marketers rely on. Snapshot: Marketing automation. Click here to download!

Marketing Automation Platform 122

Marketing Automation Platform Price Marketers Marketing 122

Martech

SEPTEMBER 22, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, is the NFT the next CDP? I realize that blockchain-based non-fungible tokens are not at all like 360-view customer data platforms. Read more here.

Finance 131

Finance Marketing Automation Platform CRM Email Marketing 131

Use Insider

OCTOBER 25, 2024

Customer data platforms (CDPs) have become a must for many organizations by helping them organize, manage, and make sense of their customer data. But, to actually see value from that data, marketers still need to activate it across channels. These platforms have been around for decades as standalone solutions.

Customer Journey 52

Customer Journey Analytics Marketing Automation Platform User-Generated 52

Adobe Experience Cloud Blog

SEPTEMBER 12, 2016

While these data warehouses maintain and hold data, by nature, many DMPs can’t necessarily match users across screens because this data may not be connected to a marketing automation platform or CRM system that holds valuable buyer data to conduct more seamless experiences. Leverage Cross-Device Data to Add Value.

Thought Leadership 134

Thought Leadership Retail Marketing Automation Platform CRM 134

Adobe Experience Cloud Blog

NOVEMBER 8, 2016

But being successful and getting ahead of your competition isn’t just about using marketing automation anymore; it’s about optimizing your platform and resources to grasp its full potential. That means you need the right team to manage your marketing automation platform. Email marketing.

Management 134

Management Thought Leadership B2C Marketing Automation Platform 134

Use Insider

OCTOBER 24, 2024

They’re also great for businesses looking to simplify marketing their stacks because they don’t require the use of separate software for website personalization, email marketing, SMS, and so on. It also offers a journey builder that lets brands create and automate cross-channel customer journeys.

eCommerce 52

eCommerce Customer Journey Email Marketing Product 52

Adobe Experience Cloud Blog

AUGUST 31, 2016

If your team would rather do this in-house, you can consider sending weekly internal marketing emails that highlights the specific strategies you’ve used to stay off of a blacklist with the total number of days your team has been successful to keep the momentum going.

Thought Leadership 91

Thought Leadership Marketing Automation Platform Key Performance Indicator Marketers 91

Martech

MAY 16, 2022

When started the company, Alexander knew she needed a strong email marketing strategy. She wanted a flexible, scalable email marketing system with built-in automation features. She chose ActiveCampaign, a marketing automation platform that includes email marketing and CRM capabilities.

Transform 102

Transform CRM Email Marketing Retail 102

Neil Patel

OCTOBER 16, 2020

The top 6 options for marketing automation software. Your marketing channels. Different marketing automation software supports various marketing channels. From SMS and email marketing to social media and push notifications, it’s crucial to choose a software that handles everything you need.

CRM 145

CRM Marketers Marketing Customer Journey 145

Litmus

APRIL 13, 2021

While there are clear market share leaders in the email service provider (ESP) and marketing automation platform (MAP) industry, brands still have a long list to choose from. Respondents to Litmus’ 2020 State of Email survey mentioned more than 230 ESPs when asked which platforms they use to send marketing emails.

Direct Mail 111

Direct Mail CRM Marketing Automation Platform Email Marketing 111

Customers.ai

NOVEMBER 25, 2024

Test Integrations Like Your Business Depends on It (Because It Does) If your visitor tracking tool doesn’t play well with your CRM, email marketing, or other essential systems, you’re leaving money on the table. You don’t want to switch tools during your busiest sales season because your current one can’t keep up. Rating: ★★★★★ (4.8/5)

eCommerce 89

eCommerce Price Customer Journey CRM 89

Martech

SEPTEMBER 28, 2023

( This is the second in a series about how generative AI is impacting marketing. Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. AI capabilities are also being added to industry-standard tools like WordPress, Microsoft 365 and marketing automation platforms.

User-Generated 132

User-Generated Copywriting eBook Marketing Automation Platform 132

Neil Patel

DECEMBER 16, 2021

Email lists are often overlooked by startups, entrepreneurs, and small businesses. A solid email list is worth its weight in gold! About 78 percent of marketers find that email marketing is important to company success. More businesses are embracing automation than before. They’re not the only ones.

Marketing Strategy 145

Marketing Strategy Affiliate Marketing Marketers Marketing 145

Adobe Experience Cloud Blog

JANUARY 3, 2017

Even if you’re a consumer marketer, people do research on your company and products long before they decide to make a purchase. For digital marketing especially, your buyers are perusing different channels to make informed decisions on whether they should purchase from you, let alone click on your ad. Some of his insights?

Thought Leadership 106

Thought Leadership Transform Digital Marketing Education 106

Marketing Insider Group

MAY 30, 2023

Have you thought about using AI for small business marketing to make your life a little easier? In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts. You’re not alone.

Marketers 131

Marketers Marketing User-Generated Energy 131

Use Insider

NOVEMBER 13, 2024

These personalization capabilities make your emails as relevant as possible to each recipient, ensuring high open rates, more conversions, and a better ROI on your email marketing spend. For example, Chow Sang Sang used Insider to implement crowd-sourced recommendations in their email marketing strategy.

Customer Journey 52

Customer Journey User-Generated eCommerce Marketers 52

Lynton Web

NOVEMBER 26, 2024

Your CRM, marketing automation platform, analytics tools, and business intelligence solutions need to work together seamlessly to provide a complete view of performance. Integration between systems is crucial for accurate performance measurement and comprehensive reporting.

Transform 52

Transform Customer Acquisition Marketers CRM 52

Martech

APRIL 3, 2024

Q: You have extensive career experience in email marketing, content and B2B strategy. I ran all the press releases, grants, email marketing, website and social. And that was really my introduction to marketing. And we had just gone through the implementation of a marketing automation platform.

Thought Leadership 82

Thought Leadership Email Marketing B2C Marketing Automation Platform 82

Lynton Web

MAY 8, 2025

Marketing Automation and Technology Tools Modern recreation centers leverage sophisticated tools to streamline marketing efforts while delivering personalized experiences at scale. Marketing Automation Platforms Implementing marketing automation transforms how you connect with prospects and members.

Marketing Strategy 52

Marketing Strategy Transform Energy Direct Mail 52

Martech

FEBRUARY 4, 2022

Automating list upload tasks is a great way to increase marketing operations efficiency. Get the daily newsletter digital marketers rely on. New features are making marketing automation platforms more powerful than ever. Processing.Please wait. Getting tighter with form rules.

User-Generated 120

User-Generated CRM Marketing Automation Platform Communications 120

Rock Content

AUGUST 2, 2023

Email Marketing From increasing brand awareness to building customer relationships, email marketing is a cost-effective way to grow your business. Virtual assistants can help design email templates, create email campaigns, manage email lists, and automate tasks like sorting and responding to emails.

Transform 98

Transform Marketers Marketing Marketing Automation Platform 98

OnPassive Marketing

JUNE 9, 2022

Prospecting may be automated, tailored emails can be sent automatically, and leads can be nurtured with relevant resources. What marketing automation can do for your firm is depicted in the figure below. Critical Features Of Marketing Automation Software. Email Marketing Campaigns.

Marketing Automation Platform 58

Marketing Automation Platform Marketers Marketing Price 58

Adobe Experience Cloud Blog

JUNE 9, 2017

In another post, I discussed one use case— how organizations can leverage social intent data for email marketing. Marketing Ops professionals visit software review sites like Capterra or G2Crowd when researching marketing technology like marketing automation platforms.

CRM 134

CRM Outbound Marketing User-Generated Thought Leadership 134