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The Shark Tank Playbook: Your Go-To Marketing Campaign Checklist

Customers.ai

Once you’ve defined your goals, it’s time to pair them with the right Key Performance Indicators (KPIs). The post-launch phase is all about analyzing performance, refining your strategy, and making adjustments to ensure your efforts deliver maximum ROI. The beauty of digital marketing is its flexibility.

PR
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Seasonal PPC: Your guide to boosting holiday ad performance

Search Engine Land

Google Ads ID report with monthly segmentation Google Sheets ID report with color scale Market research: Spy games What are your competitors up to? But with solid data analysis, shrewd market research and clear goal-setting, you’ll be well-equipped to tackle whatever the seasons throw at you.

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5 Challenges Marketers Face in Understanding Audiences [New Data + Market Researcher Tips]

Hubspot Marketing

Knowing exactly who you're making content for is a foundational understanding marketers need. Marketers can conduct more thorough market research to gather data on their target audience to gain a more concise understanding. They can use this data to create buyer personas and plan content for your ideal customer.

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How to Develop a Winning Digital Marketing Strategy in 4 Easy Steps

Neil Patel

According to Smart Insights , 45 percent of companies don’t have a clearly defined digital marketing strategy; 17 percent of companies have a digital marketing strategy in place, but it’s separate from their marketing plan. Why You Need a Digital Marketing Strategy.

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How to Market Without Cookies

Neil Patel

For several years, many digital marketing teams relied on cookies for marketing. What does this mean for marketing teams, and what can you do to ensure your business keeps running smoothly when you are marketing without cookies? Invest More in Market Research. However, everything is about to change.

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The Art and Science of Content Marketing: Strategies for Impact

Rock Content

While there are many articles out there on how to create a content marketing strategy, laying out each step for you to follow, little is mentioned about where art and science intersect and how to use this to your advantage. This science involves your data analysis, market research, and search engine optimization (SEO) efforts.

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The Art of Tailored Curation: Leveraging Niche Content to Boost Customer Loyalty

Scoop.it!

Do a lot of market research and segment your overall customer base into different smaller audiences. Continually Analyze and Iterate The last step in the tailored curation process is to continually analyze the performance of your curated content, then iterate on your findings. There are a few different steps to doing this.