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How to Prepare for A Job in Digital Marketing and E-commerce [Google Certification]

Hubspot Marketing

The line between marketing and digital marketing has blurred. Offline marketing was once considered "traditional" compared to online or digital marketing. However, with many tactics living in the digital sphere, marketing changes as fast as technology does. Where do I start? Get A Certificate.

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Properly preparing for the predictable: Peak seasonality

Search Engine Land

by reading digital marketing studies and reports or using search forecasting tools like SimilarWeb, Semrush or SpyFu). Peak seasonality planning Planning comes down to three components: financial, management and delivery. Management component: More money means more problems (actually/hopefully it means just more work).

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The B2B case for retention marketing: 7 key tactics

Martech

The massive transition to digital marketing and the increased buyer preference for digital communication channels have inexorably pulled marketing into some of the roles traditionally occupied by sales. They are the firm’s digital-channel experts. This last one is a biggie.

Gen Z 116
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Content Marketing Examples: The Best Company Blogs from Lesser-known Brands

Marketing Insider Group

Human Resources solutions provider ADP offers several software tools and services for HR and payroll management. But online workout library ClassPass has managed to both carve out a name for itself as a fitness content publisher and come up with some unique angles on the same old fitness topics. SPARK by ADP. Breakthroughs by Pfizer.

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Marketo and Facebook—Delivering The Right Message at The Right Time

Adobe Experience Cloud Blog

As a result, marketers can show relevant Facebook ads to specific organizations, industries or targeted prospects. For example, a pharmaceutical vendor can now deliver coupons or informative content to a doctor who visits Facebook on her desktop.

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Responsible Marketing: Why It Matters to Be Aware

Spiralytics

Brands in the cosmetics, pharmaceutical, fashion, and food industries respond the most to these searches. The common denominator across these trends and numbers is the concept of responsible marketing. Waste management and sustainability Waste is inevitable when running a business.

Gen Z 52
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Topical Map for Medical & Medicine Blog

Calvyn Lee Blog

By creating a topical map that covers core topics like “Understanding Diabetes Types” and “Managing Blood Sugar Levels,” and supporting them with in-depth articles and guides, you establish your site as an authoritative source for diabetes-related information.