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How to Use Social Media for Market Research

Hootsuite

This is where social media market research comes in. By practicing social listening and social media monitoring , marketers can get an accurate, up-to-the-minute understanding of audience attitudes and customer needs. What is social media market research?

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24 Instagram Reels Stats That Might Surprise You

Hootsuite

This Instagram Reel serves as a reminder to social media marketers that sometimes the simplest ideas are the most effective and speaks to the video’s format as being to communicate an idea or practice without actually using any words. Source: Hootsuite Digital Trends Report. Source: Hootsuite Digital Trends Report.

Gen Z 142
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How to Use Substack: Lessons from What's Working for Creators

Buffer Marketing

A strong bio: Clearly states the newsletter’s focus Highlights who it’s for Uses a conversational, approachable tone For example, instead of: "I’m a marketing expert sharing my thoughts on digital trends."

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2023’s Digital Marketing Trends for Small Business

Digital Marketer

So, why not use their extensive social media reach to create a buzz about your business? Consider the trendy idea of influencer marketing if you want to attract maximum customers to your business. This idea involves social media marketing, using socially influential people and organizations to market your products and services.

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14 of the Most Important TikTok Trends to Watch in 2022

Hootsuite

Like in the fashion world, TikTok trends come in and out of style, fast. Every second, new trends are emerging, and old ones are dying. So how do we keep up with the latest TikTok trends? Something that seems eternally cool one moment can be obnoxious the next — like, say, wearing fedoras or Kreepa’s “Oh No.”

Gen Z 145
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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

Read on for statistics on retail sales, adspend, streaming subscriptions, social media use, recruitment figures and much, much more. Alternatively, head over to our Covid-19 ecommerce stats roundup and our roundups focusing on fashion and grocery. Digital marketing named in highest growth job categories of 2021 by LinkedIn.