Martech

AUGUST 19, 2024

Reaching your B2B audience gets challenging each year as competition increases and digital trends evolve. New technologies and changing buyer behaviors demand that marketers stay adaptable and innovative. For small teams, account-based marketing ( ABM ) simplifies targeting and maximizes budget impact.

Key Performance Indicator 116

Key Performance Indicator Marketing Marketers CRM 116

Martech

NOVEMBER 18, 2021

The pandemic drove two years’ worth of digital transformation in the first two months,” said Sav Khetan, Head of Product Strategy at CDP platform Tealium, in his session at our MarTech conference. Brands should not only focus on new technology adoption but experimentation and agility as well.

Digital Marketing 134

Digital Marketing Marketing Strategy Transform Digital Trends 134

Marketing Insider Group

JANUARY 6, 2020

Attending a marketing conference is a great opportunity to learn about up-and-coming trends and new technology in the industry, network with peers, brands, and vendors, and just stir up a bit of new inspiration and enthusiasm for your work. Dreamforce is a must-attend event for any organization using a Salesforce product.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

Econsultancy

MARCH 21, 2022

Of course, there’s a multitude of technologies that work in the service of user experience and customer experience, including data management and customer data platforms, which Adobe’s 2022 Digital Trends report ranks as senior executives’ key technological priorities for 2022.

Customer Journey 78

Customer Journey Analytics Customer Transform 78

Econsultancy

DECEMBER 13, 2021

They said ongoing staffing, transportation and product shortages could prompt companies to hold back on spend across social platforms and opt to redirect budgets elsewhere during the crucial final quarter of the year. UK digital ad spend set to hit record growth by the end of 2021. share of revenue. in June 2021, up from $0.93

Advertising 52

Advertising Advertisers Retail Shoppers 52

Set Up

SEPTEMBER 17, 2024

With economic uncertainty, shifting consumer expectations, and evolving digital trends (AI, anyone?), Challenge #5 | Misaligned Budget Priorities Across Teams When different marketing teams (such as brand, product, and performance marketing) aren’t aligned on goals, it can lead to fragmented efforts and inefficiencies.

CMO 59

CMO Energy Whitepaper Thought Leadership 59