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Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The CMO Survey

Marketing leaders report that sales productivity has improved by an average of 5.1% Companies operating in service markets are growing at nearly twice the rate (at 16.7%) compared to product markets at 9.4%. Of those companies taking actions, the most common are “changing products and/or services” with 52.1% per year on average.

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Amazon sellers can now use AI to write product titles, descriptions and listing details

Search Engine Land

Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings. The new technology simplifies how sellers create product descriptions, titles, and listing details by automatically generating content based on brief product descriptions. Why we care. How it works. How it works.

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Distracted by New Technology? You Probably Aren’t Giving Your Website the Attention It Deserves

Adobe Experience Cloud Blog

When a company spends all of its resources to develop new channels at the expense of its website, viewers will notice. Any responsible consumer will do their due diligence before buying a product or signing up for a service, and that includes visiting your company’s website and using it as an evaluation tool.

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Shutterstock.AI launches data products for AWS Data Exchange customers

Martech

In this case, the data on how Shutterstock’s visual assets are used is informing how they can be used in the future by new technology. The data on a picture or video of a traffic light can help a marketer determine if that image will inspire a consumer to buy a product when they see a traffic light in the ad.

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Retail Tech: Empower Associates, Optimize CX, and Boost Productivity

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity?

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5 AI Tools to Transform Your Podcast Production & Marketing Process

Digital Marketer

AI-Generated Podcast Show Notes If you’re like most podcast hosts, writing show notes for each episode is likely one of your least favorite parts of the production process. AI Podcast Post-Production So far, we’ve explored AI tools to help you repurpose your finished episode recordings. How Will AI Impact Your Production Workflow?

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How to cannibalize your own product well

Kevin Indig

In this memo, I explore what good product cannibalization looks like to maybe find an answer to how Google should react to Chat GPT. What is product cannibalization? What is product cannibalization? Product cannibalization is the replacement of a product with a new one from the same company, typically expressed in sales revenue.

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